How do you create a brilliant brand identity? How do you create cut through, break into new markets, reach younger audiences, improve sales and change perceptions? Brand identity – we delve into, discuss and describe the process behind building a brand identity full of impact.

We discuss the culmination of Alkamee's 50 years working in the white hot heat of brands around the world. Then and now, reminiscing on our journey and uncovering what it takes to create a brand identity that breaks the spell of the status quo and wins the hearts and minds of your audience. 

Make Some Noise, Season 2 has landed! In this series, we discuss CHANGE. Change is a powerful force for personal, organisational and societal growth, but is so often feared or resented. This series focuses on different aspects of change – from small to large and how we can all embrace it as individuals, as brands and as businesses. In this opening episode of series 2,  we chat about everything from banking to the London tube map. Come join us where we discuss all thats good about change.

We always say that a logo is only a part of a brand not the whole, but in this episode we talk a little bit about what a logo actually is, what it does and most importantly we share our ten all time favourites.

2020 has been the year of challenges and changes, we chat through what some of this means and also on the subject of change itself, small word big topic.

What is brand positioning and purpose anyway? What's the difference? What do they do?How can they make your brand go? Get your positioning right and it can be the hidden force that will make your business fly. Know what you're famous for and live it every day. 

Difficult times create fresh opportunities. Why you should keep communicating. How can you pivot? Don't sell but don't stop spreading the word about your business. Who is nailing it, what can we learn from China and there will be an after so don't get so stuck in the crisis that you forget to plan for the future.