Nikki Simpson speaks to Peter Johns about maximising the profitability of events. The publisher from WW Magazines talks about how they’ve evolved one of the biggest boat shows in the country to maximise profitability.

They discuss the importance of adapting events like the Crick Boat Show to keep it fresh, the significance of building relationships with suppliers, and the integration of marketing strategies from print to digital. Peter shares insights on audience engagement, the role of social media, and the necessity of having a long-term plan for events. The conversation highlights the importance of community building and the lessons learned from running live events. Peter also talks about how important it is to keep exhibitors happy.

Takeaways

Events must evolve to avoid becoming stale.

Building strong relationships with suppliers is crucial.

Data capture is essential for effective marketing.

Digital marketing has replaced some traditional print methods.

Community engagement enhances the event experience.

A three-year plan is vital for event success.

Listening to exhibitors leads to smoother operations.

Integrating different media channels maximises audience reach.

Testing new marketing strategies is key to growth.

Mistakes are part of the learning process in event management.

Keywords: live events, event management, marketing strategies, audience engagement, supplier relationships, digital marketing, community building, magazine publishing, WW Magazines, Boat Show, Crick Boat Show,

Sound Bites

"Let's focus on the core market."

"You can't stand still."

"It's a learning process."

"Don't judge it entirely on cost."

"You have to have that reach."

"Marketing is not rocket science."

Chapters

00:00

Introduction to WW Magazines and Boat Show

02:47

Taking Over the Boat Show: A New Approach

06:08

Evolving the Event: Keeping It Fresh

09:01

Working with Suppliers: Building Relationships

11:48

Integrating the Magazine with the Boat Show

15:05

Marketing Evolution: From Print to Digital

17:53

Data Capture and Audience Engagement

21:06

The Role of Video and Social Media

23:58

Planning for the Future: A Three-Year Strategy

26:49

Community Building: Events and Engagement

29:49

Final Thoughts and Key Takeaways

Nikki Simpson speaks with Eli Sheridan, head of Digital Content at France Media Group about effective strategies for monetising newsletters. Eli runs newsletters for eight brands with over 300,000 subscribers.

In the latest episode of Making Money From Magazines they cover: the importance of understanding audience demographics, engaging with readers, and building a sense of community through content.

Eli shares various monetisation techniques, including display ads and cross-promotion, while emphasising the value of data insights and experimentation in newsletter strategy. The conversation highlights the essential role newsletters play in digital marketing and audience retention.

Takeaways

Newsletters are a powerful tool for monetisation.

Understanding your audience demographics is crucial.

Engagement strategies can significantly boost newsletter success.

Building a community through content fosters loyalty.

Monetisation techniques include ads, events, and partnerships.

Cross-promotion enhances brand visibility and subscriber growth.

Data insights help tailor content to audience preferences.

Experimentation is key to optimising newsletter performance.

Newsletters provide a direct line to your audience.

Prioritising quality content leads to higher engagement rates.

Chapters

00:00 Introduction to Newsletter monetisation

02:47 Understanding Audience Demographics

06:08 Engagement Strategies for Newsletters

08:57 Building Community Through Content

12:11 Monetisation Techniques for Newsletters

14:56 The Importance of Cross-Promotion

18:08 Leveraging Data for Audience Insights

20:58 Experimentation and A/B Testing

24:00 The Value of Newsletters in Digital Marketing

26:54 Final Thoughts on Newsletter Strategy

Links to France Media’s Newsletters

France Today - https://mailchi.mp/francetoday/newsletter-1327815

French Property News - https://mailchi.mp/completefrance/french-property-news-1327851

Bonjour Paris - https://mailchi.mp/bonjourparis/110221-1327739

Taste of France - https://mailchi.mp/tasteoffrancemag/1324899-1327799

Complete France - https://mailchi.mp/completefrance/swkcnvh35k-1327803

FrenchEntree - https://mailchi.mp/frenchentree/french-property-home-life-1327859

France Property shop - https://mailchi.mp/completefrance/this-weeks-property-picks-1327867

Keywords

newsletter monetisation, newsletter monetization, audience engagement, community building, email marketing, digital content strategy, audience demographics, monetisation techniques, cross-promotion, data insights, A/B testing, travel journalism

Hosted on Acast. See acast.com/privacy for more information.

Seán Wood, CEO of Positive News tells Nikki Simpson about the magazine's journey from a grassroots initiative to a co-operative publishing model.

In this episode of the Making Money from Magazines podcast Seán highlights the importance of community engagement, financial sustainability, the challenge of news avoidance in society, and the impact solutions-based journalism can have.

Positive News raised a quarter of a million pounds in a month through the launch of their co-operative model, but the discussion also covers revenue diversification strategies, the role of grant funding and brand partnerships, all while maintaining a strong community focus from a small team.

Takeaways:

The cooperative model allows readers to have ownership and a voice.

Positive News focuses on reporting what's going right in the world.

Community support was crucial for financial growth.

Raising funds through crowdfunding was a significant milestone.

The transition to a magazine format helped establish a new brand identity.

Events for co-owners fostered community but required careful management.

Diversifying revenue streams is essential for sustainability.

Grant funding can enhance projects but shouldn't be relied upon.

Building a supporter base is key to long-term success.

Positive journalism empowers readers and fosters a sense of agency.

Keywords:

Positive News Magazine, cooperative Publishing model, International Magazine Centre, community journalism, financial sustainability, Making money from Magazines, reader revenue, brand partnerships, solutions journalism, media ethics, audience engagement, grant funding,

Hosted on Acast. See acast.com/privacy for more information.