Eleonore Eisath, a product designer, discusses her work in making products disappear through sustainable design. She explains that industrial design is about solving problems with products and that she has worked with both big companies and startups. Eleanor also talks about her involvement with Beworm, a biotechnological process that decomposes polyethylene using worms and microbes. She then discusses her current role as the lab lead at MILK, a packaging agency focused on sustainable perspectives for the food and beverage industry. She emphasizes the importance of designing for recycling and the need for regulations to enforce sustainable practices. Eleonore discusses her responsibilities in building up the Innovation Lab, including client projects, designing packaging, and working on creative concepts. She also talks about the Food Lab and Material Lab within the Innovation Lab. Eleonore shares a project called Brubix Cube, which involves using food leftovers to create a frozen broth cube and packaging it in a sustainable way. She emphasizes the importance of being patient and accepting people's flaws when working towards sustainability goals. Eleonore advises individuals interested in sustainable packaging to be curious, open-minded, and attend events to meet like-minded people.

KEY TAKEAWAYS:

• Industrial design is about solving problems with products.
  Designing for recycling is crucial for sustainable product development.
• Regulations are needed to enforce sustainable practices in the industry.
• Plastic is not always an unsustainable solution, and its recyclability depends on the local recycling system.
• Marketing sustainable packaging can be challenging due to consumer confusion and the risk of greenwashing. Building up the Innovation Lab involves client projects, packaging design, and creative concepts.
• The Food Lab and Material Lab are important components of the Innovation Lab.
• The Brubix Cube project demonstrates the use of food leftovers and sustainable packaging.
• Being patient and accepting people's flaws is crucial when working towards sustainability goals.
• Curiosity, open-mindedness, and attending events can help individuals interested in sustainable packaging connect with like-minded people.

LINKS:

MILK Material Lab

MILK Magazine Milkshake

Beworm

Notpla

Eu's Single-Use Plastic Directive

CONTACT INFO:

Linkedin