Dr. Constance Dierickx and marketing expert Peter Sandeen explore the art of making informed decisions in marketing, the importance of integrated marketing efforts, and how to use data effectively without falling prey to misleading metrics. They share some best practices, like the value of external perspectives in the decision-making process, plus what not to do, including common pitfalls in marketing strategies.

About Peter Sandeen:

Peter Sandeen is a marketing expert known for his strategic and integrative approach to marketing. With a background in conversion optimization and copywriting, Peter has helped countless businesses, from small enterprises to large corporations, refine their marketing strategies to achieve consistent and measurable results.

His unique ability to see the bigger picture and identify the most impactful opportunities has made him a sought-after consultant in the marketing world. Peter is also a respected speaker and the author of Creating Business Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets, sharing his insights on effective marketing tactics and decision-making processes. He currently operates from Helsinki, Finland, where he continues to influence the marketing landscape with his innovative ideas and expertise.

Get the full show notes and more resources at TheDecisionDoctor.com