CEO Georgios Grigoriadis from Baresquare, a tech startup specializing in proactive, AI-powered data analytics, delves into the role of AI in marketing. Discover how AI helps marketers understand customer behaviors and preferences, enabling data-driven decisions. Learn practical examples of applying AI data analytics to enhance marketing performance and customer targeting. Join Georgios as he explores the world of AI data analytics for marketers in this insightful episode.

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• Georgios Grigoriadis: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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Jennifer Silverberg, CEO at SmartCommerce, delves into the intricacies of successfully tracking Gen Z online habits. Show Notes

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• Jennifer Silverberg: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately boosting your sales and customer connections. Explore the innovative strategies and insights shared by Jennifer in this episode of the MarTech podcast. Show Notes

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• Jennifer Silverberg: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recent patterns in the marketing space has called for a review of the role of modern content suits in the creative process. In today’s episode, Dean delves into how the romantic lie of creativity, the concept of externalization, the 85% mark, and the element of chaos in creativity intertwine in the relationship between creativity & modern content suites.

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• Deane Barker: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take away our ability to create content? That is the big question. In today’s episode, Deane delves into how generative AI and AI for pattern recognition can optimize content generation for marketers.

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• Deane Barker: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are often seeking ways to minimize cost, and building a high performance landing page without a dev team is one of such ways. In today’s episode, Alex discusses how Unbounce is helping marketers build landing pages without a developer.

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• Alex Nazarevic: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you’re bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today’s episode, Alex discusses the resurgence of A/B testing.

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• Alex Nazarevic: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President and Founder of Beutler Enterprises, Inc., William Beutler, delves into best practices for updating a Wikipedia page about yourself. Exploring the importance of enhancing online presence through accurate information on Wikipedia and creating engaging digital content, William shares insights on optimizing your brand's representation. Show Notes

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• William Beutler: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.