Episode outline:

00:00:00 Intro

00:01:34 Origin story

00:08:03 Rioja Alavesa enotourism overview

00:10:48 Enotourism deep dive at Viñedos y Bodegas de la Marquesa

00:21:52 Valserrano enotourism adaptations in 2020

00:29:14 Rioja Alavesa member adaptations

00:35:56 Wider Rioja enotourism picture

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Welcome back. I’m Lawrence Francis, Founder and Host of The Wine Marketing Show podcast… the place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in. today we continue the exploration of the impacts of COVID19 on the Spanish enotourism sector in the company of Maria de Simón Baranda. Maria is uniquely positioned to speak on the topic, holding the dual roles of President of Ruta del Vino de Rioja Alavesa and Head of Administration for a boutique regional wine producer Viñedos y Bodegas de la Marquesa - Valserrano, including their enotourism offering. Enjoy!

Intro and outro music

Welcome to the Show Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

http://creativecommons.org/licenses/by/3.0/

GUEST: Maria de Simón Baranda, President of Ruta del Vino de Rioja Alavesa

GUEST CONTACT:

https://rutadelvinoderiojaalavesa.com/en/

https://visitriojaalavesa.com/

https://www.instagram.com/rioja_alavesa/

https://twitter.com/RiojaAlavesa

CONTACT LAWRENCE:

Linkedin: http://interpretingwine.com/linkedin

Instagram: https://www.interpretingwine.com/wmsinsta

Twitter: https://www.interpretingwine.com/wmstwitter

Email: podcast@interpretingwine.com

Date recorded: 15 January 2021

Listen and subscribe: www.interpretingwine.com/wms5