Launching a business isn't just about flipping the "open" sign – it's about orchestrating a symphony of marketing elements working in perfect harmony. In this enlightening episode, Bryan Acosta, CEO of Advent Trinity Marketing Agency, breaks down why so many businesses fail during the critical launch phase and provides a masterclass in launch strategy.

Ever wonder how much you should really be spending on marketing? Bryan drops the truth bomb that most businesses should allocate 5-12% of their total revenue to marketing efforts – and explains exactly how to distribute that budget for maximum impact. With 30-40% going to advertising, 20-30% to content creation, 10-20% to influencer partnerships, and 10% to contingencies and analytics, you'll have a blueprint for success rather than shooting in the dark.

The concept of "launch velocity" – the speed and momentum of acquisition and engagement – emerges as a crucial factor in launch success. Bryan explains why both paid and organic strategies must work together, with paid providing immediate reach while organic builds sustainable trust. Through real-world success stories, including a coworking space that increased leads by 3,000% and a law firm that tripled daily inquiries, Bryan illustrates how proper strategy transforms outcomes.

Perhaps most valuable are Bryan's warnings about common pitfalls: emotional decision-making without data, premature campaign adjustments, and over-reliance on digital channels. As he colorfully puts it, "You live by the walk-in, you die by the walk-in" – emphasizing that successful businesses need both inbound and outbound marketing strategies. With the sobering statistic that 80% of product launches require post-launch pivots, Bryan's insights on maintaining flexibility and analytical focus provide essential guidance for entrepreneurs and marketers.

Whether you're launching a new business, product, or campaign, this episode delivers actionable strategies to ensure your marketing orchestra plays in perfect harmony. Ready to transform your approach to launching? Visit AdventTrinity.com to schedule a consultation and take your business to the next level.

🎙 Market It With ATMA Podcast
Brought to you by Advent Trinity Marketing Agency
www.adventtrinity.com

Your website isn't just a digital business card—it's the brain of your marketing ecosystem. In this revealing conversation, Bryan Acosta, CEO of Advent Trinity Marketing Agency, dismantles common misconceptions about digital asset building that cost businesses thousands in wasted marketing dollars.

The foundation of successful digital marketing isn't flashy ads or viral social posts—it starts with properly built assets that connect, convert, and provide crucial analytics. Bryan walks us through the three non-negotiable elements every business needs: a conversion-ready website that loads in under three seconds, comprehensive visual branding that maintains consistency across all platforms, and authentic content that establishes credibility in an AI-saturated world.

We unpack what separates a $500 template website from a $50,000 revenue-generating machine, exploring the critical roles of user experience design, proper SEO foundation, and strategic call-to-action placement. Bryan shares horror stories of businesses that skipped the build phase entirely, attempting to launch marketing campaigns without proper infrastructure—and the costly rebuilds that followed.

For entrepreneurs working with limited budgets, Bryan provides a practical roadmap for prioritizing digital investments: start with branding to establish your voice, capture authentic photography and video, build a strategic website, and ensure proper analytics connectivity before launching campaigns. This methodical approach ensures every marketing dollar is trackable, every conversion measurable, and every business decision data-driven.

Whether you're launching a new business or struggling with an underperforming digital presence, this episode offers a blueprint for building digital assets that genuinely drive revenue. Connect with our team at adventtrinity.com to transform your business from digital chaos to a fine-tuned revenue machine.

🎙 Market It With ATMA Podcast
Brought to you by Advent Trinity Marketing Agency
www.adventtrinity.com

Ever wonder why some businesses thrive while others struggle despite seemingly solid marketing efforts? The answer lies in something surprisingly fundamental yet frequently overlooked: strategy.

Bryan Acosta, CEO of Advent Trinity Marketing Agency, breaks down why marketing strategy serves as the crucial foundation for business success. With sobering statistics—97% of businesses fail, website conversion rates average a mere 2.35%—Bryan illustrates why throwing money at marketing without proper planning amounts to gambling with your company's future.

This eye-opening conversation explores the discovery process that separates successful marketing campaigns from expensive failures. Bryan dismantles common myths, like the belief you can simply copy competitors' tactics and achieve similar results. Instead, he advocates for a data-driven approach that identifies your unique position in the market and creates tailored campaigns that speak directly to your ideal customers.

The discussion demystifies how to properly allocate marketing budgets across different channels and phases of the customer journey—from initial awareness through engagement, conversion, and customer delight. Bryan explains why many businesses underinvest in their marketing efforts and how this undermines their ability to compete effectively in today's saturated digital landscape.

Perhaps most valuable is his candid explanation of how Advent Trinity approaches marketing strategy, refusing to work with clients who want to skip the discovery phase. This commitment stems from hard data showing significantly higher success rates for businesses that invest in understanding their market before launching campaigns.

Whether you're just starting out or looking to revitalize your existing marketing efforts, this episode provides the framework to stop wasting resources and start building campaigns with purpose. Take the first step toward joining the 3% of businesses that succeed by learning how to transform marketing from a cost center into a strategic investment.

🎙 Market It With ATMA Podcast
Brought to you by Advent Trinity Marketing Agency
www.adventtrinity.com

Brooke Hoffman, Business Development Manager at Questco, shares how Professional Employer Organizations (PEOs) help businesses thrive by managing HR responsibilities while business owners focus on growth and revenue generation. Her journey from being "HR's worst nightmare" to helping businesses navigate the complexities of employment showcases the value of outsourcing specialized functions.

• PEOs co-employ workers, handling payroll, taxes, and assuming employer risk and liability
• Small business owners can focus on revenue-generating activities instead of administrative HR tasks
• Outsourced services allow experts to handle specialized functions while business leaders focus on growth
• Compliance management is crucial as employment laws constantly change across different locations
• Building authentic relationships based on trust is essential in business development
• Finding the right benefits solutions requires understanding what employees truly want and need
• Questco takes a partner-not-push approach, focusing on education and customized solutions
• Making personal connections through phone calls and in-person meetings creates stronger business relationships than digital outreach

Reach out to Brooke Hoffman at brooke.hoffman@questco.net to learn more about how PEO services can help your business focus on what matters most.

www.questco.net

🎙 Market It With ATMA Podcast
Brought to you by Advent Trinity Marketing Agency
www.adventtrinity.com

Xavier Egan, CEO of PolicySage, revolutionizes policy analysis by transforming the overwhelming task of tracking legislation into a streamlined, AI-powered process. His innovative platform converts what traditionally takes analysts 40-60 hours into minutes, enabling organizations to better understand and respond to the 150,000-200,000 bills proposed across the country each legislative session.

• PolicySage originated from observing community organizations struggling with manual legislation tracking
• The scale of legislation is overwhelming – 10,000 policies and 47,000 pages in the current Texas session alone
• Traditional policy analysis requires 40-60 hours per bill, making comprehensive coverage impossible
• AI technology connects users directly to source materials while dramatically reducing analysis time
• The platform serves Fortune 1000 companies, government contractors, investors, and advocacy groups
• PolicySage empowers smaller organizations and nonprofits by democratizing access to policy intelligence
• The company recently onboarded one of the top 10 counties in the country as a customer
• Partnerships and community connections are crucial for business success and innovation

Check out our website at www.policy-sage.com to learn more about how PolicySage can help your organization stay ahead of regulatory changes.

xavier@policy-sage.com

Link to Xavier's Linkedin>>>>click here<<<<<

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Ron Wadley, owner of Insurance for Texas, explains how business owners can protect their financial futures through customized insurance solutions that address industry-specific risks and common misconceptions about liability exposure.

• Journey from high school math teacher to corporate insurance to independent agency owner
• Focus on churches, early childhood education centers, and technology businesses
• Common misconception about Texas liability limits – pain and suffering capped at $250K but economic damages are unlimited
• Cybersecurity insurance as essential protection against data breaches with costly per-person fines
• Building business through niche targeting and consistent digital content creation
• Emphasis on education rather than sales tactics when working with clients
• Personal touch in a digital world creates stronger client relationships
• Balancing entrepreneurship with family values and teaching children resilience
• Growth strategy focused on generating consistent lead flow and nurturing prospects
• Final advice: don't leave your business exposed to liability risks

Contact Insurance for Texas to learn more about customized insurance solutions for your business needs.

www.insurancefortexans.com
ron@insurancefortexans.com

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Brought to you by Advent Trinity Marketing Agency
www.adventtrinity.com

Angel Mosley, founder of Cybase Risk Management, shares her journey from media studies to becoming a cybersecurity expert with over 20 years of experience helping small businesses and nonprofits protect themselves from digital threats.

• Starting her career in media before switching to computer science after learning about the salary differences
• Focusing on small businesses and nonprofits because they're often the vulnerable "cracks" that hackers exploit to reach larger corporations
• Creating customized crisis simulation exercises that walk C-suite executives through realistic cybersecurity breach scenarios
• Using AI to develop tailored security scenarios that provide probability-based outcomes for different decision paths
• Explaining the importance of multi-factor authentication as a critical first step in cybersecurity protection
• Educating clients about cybersecurity insurance and helping them implement the baseline controls needed to qualify
• Mentoring both young students and career-changers interested in entering the cybersecurity field
• Building an AI-powered tool that will help consultants multiply their impact in cybersecurity training

For more information about Angel's services or to protect your business from cyber threats, visit cybaserisk.com or call 858-413-RISK.

Email: angel@cybaserisk.com

Linkedin Link >>>Click Here<<<

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Kimball Sinclair shares how his wife Debbie's cancer journey led them to create Sinclair Apothecary, a natural remedies business rooted in their faith and commitment to holistic healing. Their mission transformed from traditional ministry to helping others find wholeness through natural plant-based products.

• Kimball's understanding of ministry changed after a profound conversation with his dying father who told him "my legacy is a surrendered heart"
• Debbie created her first healing salve using comfrey plants to help a neighbor with a serious burn, which healed completely without scarring
• After experiencing debilitating side effects from cancer medications, Debbie turned to natural remedies and became "not just a survivor but a warrior"
• Their products include tinctures, healing salves, and magnesium gel, all created with carefully sourced natural ingredients
• A woman with psoriatic arthritis experienced immediate pain relief after trying their healing salve, which inspired Kimball to fully commit to the business
• Their business expanded from farmers markets to a physical store that came to them through prayer and perfect timing
• Each product comes with a prayer and ribbon, which customers have embraced as symbols of blessing
• They emphasize transparency in their ingredients and don't position their products as replacements for medical treatment

Find Sinclair Apothecary at markets around Denton, Keller, Arlington, and Flower Mound, or visit their store at 1865 McGee Lane. Shop online at stclairapothecary.com with free shipping through the end of the month.

www.sinclairapothecary.com
Instagram: @sinclair.apothecary

Facebook Link >>>Click Here<<<

Email: sinclairelderberry@gmail.com

🎙 Market It With ATMA Podcast
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www.adventtrinity.com