Market Proof Marketing: Home Builder Marketing Insights

著者： Kevin Oakley: New Home Marketing from Do You Convert
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  • サマリー

  • A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
    © 2024 Do You Convert
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あらすじ・解説

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
© 2024 Do You Convert
マーケティング 政治・政府 経済学
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エピソード
  • Ep 362: Operating Within Realities

    Ep 362: Operating Within Realities
    2024/11/21
    Market Proof Marketing · Ep 362: Operating Within Realities Kevin Oakley, is joined by Julie Jarnagin and Jackie Lipinski, and begin with a candid discussion on why Jackie is considering taking a bat to her Samsung refrigerator, highlighting the importance of accurate reviews. The importance of fostering a healthy space for debates and disagreements comes up, as well as Zillow's new home trends for 2025, and the average age of first-time home buyers. Story Time (4:00): Jackie's story time is her struggle with Samsung appliances -- particularly her refrigerator that is now freezing and giving her issues. Moral of the story: reviews matter. Julie is beginning to embrace conflict and disagreements, and thinks fostering those healthy conversations is a good opportunity Kevin reminds us that there's reality, but within reality, there's always things you can control. In The News (19:31)New technology, old-world style: Zillow reveals 2025's home trends (https://zillow.mediaroom.com)LinkedIn Video Posts Generate 3x More Reach, Study Finds (https://www.searchenginejournal.com) Average Age of First-Time Homebuyer Hits All-Time High (https://www.newsweek.com)Things We Love - Things We Hate (44:04): Jackie is having Friendsgiving and has a love-hate relationship with "panic cleaning," which Julie's family also called "rage cleaning". Julie is going camping this weekend, and bought magical flames to make bonfires colorful and glowsticks to entertain her kids. Kevin shares a notepad he's loving, and a Gilmore Girls advent calendar he got for his daughter this year. Like and subscribe on your favorite platform!

    The post Ep 362: Operating Within Realities appeared first on Online Sales and Marketing for Home Builders - DYC.
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    52 分
  • Ep 361: Thinking in Categories

    Ep 361: Thinking in Categories
    2024/11/14
    Market Proof Marketing · Ep 361: Thinking in Categories Kevin Oakley is joined by Beth Russell and Jackie Lipinski for episode 361 to discuss investing in your team for 2025, and how sometimes unplugging for a short time can lead to the generation of new ideas. They also share new reporting and content on the Do You Convert website, and dive into an interesting report out of University of Pennsylvania. Story Time (6:50): Jackie talks end of the year strategy, drawing a past example of tactfully understanding where focus and energy need to be without being too granular Beth poses a question that came up on a builder call -- how are you investing in your team? And gives examples of things to consider for 2025. Kevin was in Guatemala, and while unplugging can be difficult for him, his time off allowed him to come up key ideas that he feels may not have been sparked without the quiet, calm space In The News (27:19)The 2024 Homebuilder Online Follow-Up Survey (https://www.doyouconvert.com/blog/the-2024-homebuilder-online-followup-survey/) Before and After: Caviness & Cates (Beyond The Artboard) (https://www.doyouconvert.com/blog/before-and-after-caviness-and-cates/)Growing Up: Navigating Generative AI's Early Years - AI Adoption Report ( https://ai.wharton.upenn.edu/focus-areas/human-technology-interaction/2024-ai-adoption-report/) Things We Love - Things We Hate (42:48): Jackie recently went to the dermatologist, and thank goodness received news that a concerning spot was benign. She also reminds you to go get your skin checked! Beth is excited to announce the application for the Marketing Leadership Collective, which inspires future generations of marketers Kevin hates running, and is suspicious of people who do this too much. Like and subscribe on your favorite platform!

    The post Ep 361: Thinking in Categories appeared first on Online Sales and Marketing for Home Builders - DYC.
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    53 分
  • Ep 360: Perfect Practice Makes Perfect

    Ep 360: Perfect Practice Makes Perfect
    2024/11/07
    Market Proof Marketing · Ep 360: Perfect Practice Makes Perfect Kevin Oakley, Julie Jarnagin and Jessie Suggs sit down on Halloween for episode 360! This week's episode kicks off with holiday prep, and avoiding going into hibernation during the winter holiday months. Also in this episode, Jessie recaps the Q3 2024 Online Sales and Marketing Benchmarks, and new prospecting metrics that were tracked this quarter. More news topics include some surprising renter stats, Google search prioritization of content, and the lingering question... would you let AI book a flight for you?Story Time (2:20): Julie brings up holiday content planning, and fun ideas for leaning into the holidays. Kevin provides some extra bonus point content ideas. Jessie's story time is about holidays too, and being intentional not to go into hibernation during the holidays when managing customers. Kevin's story time is expanding on a recent LinkedIn post about technology investment, which stemmed from a scenario he encountered recently. In The News (23:40)The Q3 2024 Online Sales and Marketing Benchmarks (https://www.doyouconvert.com) 62% of Renters Worry They'll Never Own a Home (https://www.lendingtree.com) Google Search demoting content that is starkly different from the main content of the site (https://searchengineland.com)Google is working on an AI tool that can browse, shop and book flights for you (https://mashable.com) Things We Love - Things We Hate (49:15): Kevin loves window seats on planes, and the peaceful feeling it bringsJessie is considering running a full marathon with Julie, and talks about the app Runna, which has been very helpful for her planning and training Julie's favorite thing is celebrating Thanksgiving this Sunday! Like and subscribe on your favorite platform!

    The post Ep 360: Perfect Practice Makes Perfect appeared first on Online Sales and Marketing for Home Builders - DYC.
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    56 分

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