• Marketing Agility: From Theory to Practice with Tabitha Stewart

  • 2024/08/02
  • 再生時間： 26 分
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Marketing Agility: From Theory to Practice with Tabitha Stewart

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  • In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Tabitha Stewart, who oversees marketing agility strategy for a Fortune 100 financial services company. Tabitha shares her journey from project management to integrating agile practices in marketing, emphasizing a problems-first approach. They discuss the challenges and benefits of moving from theory to practice, the importance of hyper-relevant changes, and the role of visualizing work and prioritizing tasks. Tabitha also explains the 'crawl, walk, run' approach to change management and addresses hurdles like resistance to change. Key takeaways include enhanced flexibility, transparency, empowerment, and ownership within marketing teams. 00:00 Introduction to the Modern Marketing Podcast 00:19 Meet Tabitha Stewart: Journey to Marketing Agility 02:05 Implementing Agile in Marketing Teams 04:03 Challenges and Solutions in Agile Marketing 07:14 Hyper-Relevant Approach and Real-World Examples 12:19 Future Challenges and Capacity Management 16:23 Overcoming Hurdles and Embracing Change 21:54 Results and Benefits of Agile Marketing 23:47 Guidance for Marketing Teams 25:23 Conclusion and Final Thoughts
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In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Tabitha Stewart, who oversees marketing agility strategy for a Fortune 100 financial services company. Tabitha shares her journey from project management to integrating agile practices in marketing, emphasizing a problems-first approach. They discuss the challenges and benefits of moving from theory to practice, the importance of hyper-relevant changes, and the role of visualizing work and prioritizing tasks. Tabitha also explains the 'crawl, walk, run' approach to change management and addresses hurdles like resistance to change. Key takeaways include enhanced flexibility, transparency, empowerment, and ownership within marketing teams. 00:00 Introduction to the Modern Marketing Podcast 00:19 Meet Tabitha Stewart: Journey to Marketing Agility 02:05 Implementing Agile in Marketing Teams 04:03 Challenges and Solutions in Agile Marketing 07:14 Hyper-Relevant Approach and Real-World Examples 12:19 Future Challenges and Capacity Management 16:23 Overcoming Hurdles and Embracing Change 21:54 Results and Benefits of Agile Marketing 23:47 Guidance for Marketing Teams 25:23 Conclusion and Final Thoughts
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