Simplifying Marketing Automation for Small Businesses: Strategies for Seamless Integration and Increased Revenue In this episode of 'Marketing Automation Made Simple,' host Jovana from BumperLeads.com dives deep into simplifying marketing automation for small business owners.

She discusses real-world examples and strategies for integrating various marketing tools to save time and money. Drawing from a recent workshop with a law firm, Jovana emphasizes the importance of cohesive systems, reducing tech debt, and effective lead nurturing through CRM and marketing automation platforms.

She also outlines the 'Bumper Blueprint' strategy, focusing on custom CRM enhancements, segmentation, and automation to streamline sales and marketing operations.

Listeners will gain insights on improving lead capture, implementing follow-up sequences, and creating VIP customer experiences, all aimed at increasing revenue and efficiency. 00:00 Introduction to Marketing Automation 00:36 Workshop Insights and Challenges 03:28 Strategies for System Integration 04:18 The Bumper Blueprint: A Marketing Growth System 05:27 Client Case Study: Custom CRM and Marketing Automation 12:18 Segmentation and Customer Journey 16:25 Lead Capture and Nurturing 38:01 Engagement Tracking and Database Health 42:12 Implementation and Training 43:45 Conclusion and Next Episode Preview

===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Have you ever struggled to implement a CRM for your business? Or just simply setup a simple automated sequence?

You're not alone! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com delves into the essentials of creating successful marketing automation for businesses.

She explores the growth and trends in the global marketing automation industry, shedding light on critical data from Forster's study and other research findings.

The key barriers to marketing automation success, include

- lack of strategy,

- marketing and sales misalignment

- system complexity,

- inadequate data quality, content relevance, employee skills, and budget constraints.

Jovana also introduces strategies and tools, particularly the Bumper Blueprint System, to help businesses bridge the gap between their needs and technical implementation challenges, with practical examples from various industries. 00:00 Introduction to Marketing Automation Made Simple 00:42 Understanding the Marketing Automation Landscape 01:21 Industry Trends and Market Growth 05:01 Barriers to Marketing Automation Success

08:04 Marketing vs. Sales Misalignment. 15:47 Overcoming Barriers with Effective Strategies 18:05 Conclusion and Next Steps

===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Are you always talking to unqualified leads? Are your email open rates tanking?

It's time for a list cleanse! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com is joined by Milena to discuss essential strategies for maintaining a healthy email list.

They address common issues small business owners face, such as engaging unqualified prospects and dealing with stale email lists.

Key takeaways include

• validating emails
• obtaining permission
• avoiding spam traps
• using welcome series
• segmenting your list
• handling inactive subscribers
• and sending relevant content.

If you follow these steps, you can improve your email marketing effectiveness and deliverability rates in no time.

Time stamp 00:00 Introduction to Marketing Automation 00:41 The Problem with Unqualified Leads 02:40 Validating Your Email List 03:43 Networking and Email Collection Tips 05:53 Managing Spam and Bots 07:20 Importance of Double Opt-In 09:54 Personalized Welcome Emails 12:26 Segmenting Your Email List 15:38 Handling Unsubscribes 22:40 Dealing with Inactive Subscribers 26:52 Win-Back Campaigns 30:07 Conclusion and Future Episodes

Please note: The correct email validation tool is called NeverBounce or BriteVerify

===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales