Marketing: Global Edition

著者： Jasmine Montgomery Piers Guilar
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  • サマリー

  • A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.
    2024 Seven Brands Global Ltd
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あらすじ・解説

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.
2024 Seven Brands Global Ltd
マーケティング リーダーシップ 経済学
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エピソード
  • Is The Next Ad Agency A Machine?

    Is The Next Ad Agency A Machine?
    2024/11/15

    Generative AI can create content in a matter of seconds. But is the content any good? Is it good enough to be used to create demand for products and services? In other words, can AI be the ad agency of the future? Piers and Jasmine tackle questions like “will AI kill creativity”, “will we all lose our jobs to machines” and, if so, “will those machines take our fooze ball tables?”.

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    34 分
  • Political Party Branding: The Winners & Losers

    Political Party Branding: The Winners & Losers
    2024/11/08

    Half the world's voting population went to the polls in 2024. How much did the branding of political parties in those elections contribute to their success or failure? We look at Trump and the MAGA movement and ask: is it time for the Democratic Party to rebrand and, if so, how should they go about it. And we take a wide ranging look at political parties from South Africa to Indonesia to see if we can find the secret branding ingredients to electoral success.

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    33 分
  • How Far Would You Go To Do The Deal?

    How Far Would You Go To Do The Deal?
    2024/11/01

    In this episode Piers and Jasmine dish the dirt on how they have won and lost new business pitches in the past, talking about how they have gone the extra mile to win, the importance of ditching the script and how they have responded to being asked to pay bribes.

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    29 分

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