As industrial marketers, we are obsessed with the technical buyer - how they're researching new solutions, how they're creating their shortlist of suppliers, and when they're ready to talk to sales. Gardner Business Media recently published their Industrial Buying Influence Report to help us answer these questions.

Dave Necessary, Executive Vice President of Product Development at Gardner Business Media stopped by the show this week to reveal the findings of Gardner's Industrial Buying Influence Report. Dave's findings emphasized the importance of understanding the industrial buying process, and the role of trust in information sources. Dave shares the need for industrial marketers to adapt their strategies to meet the expectations of modern buyers. The conversation concludes with practical recommendations for marketers looking to enhance their outreach and engagement efforts.

Takeaways

• 65% of buyers are open to considering new vendors during the purchasing process.
• 98% of buyers look for alternatives when making a purchase decision.
• The buying team typically consists of three or more members.
• Multi-channel marketing is essential for reaching buyers effectively.

Resources

• • Connect with Dave on LinkedIn
  • Connect with Wendy on LinkedIn
  • Download the Industrial Buying Influence Report
  • Learn more about Gardner Business Media
  • Related Resource: State of Marketing to Engineers Research Report