In this episode of the WeMarketers Podcast, Andrew interviews Alina Belascu, marketing manager at Tidaro. Alina discusses her 11-year journey in marketing, focusing on the transition from Parkanizer to Tidaro during the pandemic, which led to a rebranding initiative. The conversation explores the challenges of leading a small marketing team, emphasizing the importance of prioritization, segmentation, and resource management.

Alina details the collaborative rebranding process involving her entire team and the strategic use of content marketing, including interviews with industry experts. She also shares her experience with AI tools in marketing, her strategies for internal and external collaboration, and the significant role photography plays in her personal and professional life. The discussion closes with blitz questions about favorite marketing tools, channels, and sources of inspiration.

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Timecodes:

03:17 Challenges and Strategies for Small Marketing Teams

04:13 Task Prioritization and Resource Management

06:51 Balancing Immediate Needs with Long-term Goals

15:51 Creative Solutions and Rebranding Process

21:27 Content Marketing Strategy and Industry Challenges

30:15 Utilizing AI and Collaboration with Teams

44:43 Final Thoughts and Connecting with Alina

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Connect with Alina Belascu: https://www.linkedin.com/in/alinabelascu

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian