What happens when an engineering graduate sets her sights on becoming a top marketer? Meet Sumedha Mahajan who shares her incredible journey from aspiring IAS officer to marketing leader.

Sumedha Mahajan is a seasoned marketer, with a passion for brand stories and growth experiments. Currently at the helm as the Head of Marketing, India for Ampverse DMI, she's scripting the next big chapter for Esports in India. She has worked and built marketing campaigns at some of the biggest brands like Paytm and MPL.

Between scaling partnerships with the biggest brands, running BTL campaigns in Tier 2 cities, launching and marketing the Indian cricket Team Jersey, launching one of India's biggest Gaming IP , she's worked across channels, audience & scale.

Her interest in Psychology & Public Policy inspired her to study both and implement the learning in her work.

When not busy approving memes at work, she mentors at GrowthX and consults early stage startups. Off work, she is a voracious reader, mental health advocate and foodie.

Influenced by her grandfather, a freedom fighter and storyteller, Sumedha took bold steps that led her to the marketing world. Her story is brimming with inspiration, from her career choices to her dedication to mentoring and advocating for mental health.

Throughout this episode, we uncover Sumedha's strategies for navigating the dynamic marketing landscape. She emphasizes the importance of stepping out of comfort zones, the power of multi-channel strategies, and the crucial role of supportive networks. Her candid discussion on overcoming challenges and building confidence, particularly for women in leadership roles, offers valuable insights. Sumedha's personal anecdotes on imposter syndrome and resilience create a relatable narrative for anyone striving to achieve professional growth.

Sumedha also opens up about her passion projects, especially her work in mental health advocacy. From volunteering with Life Possible to participating in global conferences like Unleash and Unite 2030, she is committed to making a social impact. Her journey of leadership, mentorship, and culinary adventures paints a vivid picture of a life dedicated to personal and professional growth. Tune in to hear Sumedha's rich tapestry of experiences and learn how you can apply her wisdom to your own career and personal development.

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