• Marketing Negotiations, The Good, The Bad and The Ugly

  • 著者： The Drum
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Marketing Negotiations, The Good, The Bad and The Ugly

著者： The Drum
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  • On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way. 

    Hosted on Acast. See acast.com/privacy for more information.
    The Drum
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  • Jonathan McCallum on experiential marketing in a changing landscape

    Jonathan McCallum on experiential marketing in a changing landscape
    2023/12/01
    This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.

    Hosted on Acast. See acast.com/privacy for more information.
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    26 分
  • Ian Sohn on mastering the art of collaborative negotiations

    Ian Sohn on mastering the art of collaborative negotiations
    2023/06/28
     This week, host Mike Lander talks to Ian Sohn (CEO North America, Iris) about the importance of collaboration; self-awareness, adaptability and strategic thinking in negotiations; and aiming for win-win outcomes and long-term partnerships.

    Hosted on Acast. See acast.com/privacy for more information.
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    32 分
  • Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations

    Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations
    2023/06/21
    This week, host Mike Lander talks to Stephany Sperberg (managing director, Hook) about flexibility, transparency, and openness in negotiations; understanding motivations and alignment; and adapting to changing circumstances and economic realities.

    Hosted on Acast. See acast.com/privacy for more information.
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    35 分

あらすじ・解説

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way. 

Hosted on Acast. See acast.com/privacy for more information.
The Drum
リーダーシップ マーケティング 経済学
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