I know who needs to hear this: Marketing departments who obsess over tools and tactics but are missing the mark when it comes to consistency strategy or long term sustainable mindset for success. Time for corporate to think differently. #marketingoperations

You know those moments where there's a photo or video that's almost right but just a bit off? That's what a lot of marketing ops can feel like when dealing with a broad range of systems, processes, circumstances, and mindsets. The question is, how do we work in a way that doesn't distract focus from the point and value of the underlying operations and finished product? Mindset is key, as is education and collaboration.

One size fits all = one size fails all. Obsession with perfect attribution misses the foundations and overlooks the unquantifiable aspects of influence on a brand. Attribution models should adapt, evolve, and improve rather than being rigid, and should not be a perpetual point of focus instead of building upon proven methods that work for your needs. Great source tracking and attribution is much like great editors, they work so well that we often forget they are even there. Time for a new mindset?

What good is a phone call if you’re unable to speak? Or what good is an email without sufficient segmentation strategies and practices? We often obsess over the minutia of marketing ops or busy work without understanding the underlying reality of how things actually work. Good marketing ops is often reading the room and helping to innovate and problem solve before our phone calls get denied. #marketingoperations

We often spend much of our time proactively fighting the same small fires instead of focusing energy on the larger root causes of those issues. Marketing Ops teams can find long-term success when they fight against the grain to focus on larger systematic issues that can help mitigate these daily fire drills. Think different, approach different, and reset your mindset with marketing ops in five. #marketingoperations

Not enough brands understand that they could increase profits by simply giving people more of what they want, including a good user experience and real value. And short-sighted business practices don’t align with effective marketing operations or long-term success. We need to shift our focus and approach to deliver the value people want and need. theres a win-win out there, and we should all go for it.

Changing our approach and mindset is more important than obsessing over the easter eggs, side quests, and references. Great marketing ops can also be boring and we should be fine with that. Marketing ops matters when you focus on the things that matter. #marketingoperations

It's not about the tools, the tech, the techniques, staffing, or budgets, as much as it is about consistent and positive leadership who is setting up all of these areas for success. We get so caught up in doing things that we forget a lot of bad habits get established from the top down. Time to rethink how we approach MarOps.