• Marketing Room 101

  • 著者: Ben Norman
  • ポッドキャスト

Marketing Room 101

著者: Ben Norman
  • サマリー

  • For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner. And for every flash of real genius, there's a LinkedIn post from a growth hacking guru.

    As host, and self-appointed guardian, of Marketing Room 101, Ben Norman welcomes marketers from across the industry into a safe space to vent their frustration and confront their demons, with the chance to eliminate them forever.

    Ben Norman 2024
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あらすじ・解説

For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner. And for every flash of real genius, there's a LinkedIn post from a growth hacking guru.

As host, and self-appointed guardian, of Marketing Room 101, Ben Norman welcomes marketers from across the industry into a safe space to vent their frustration and confront their demons, with the chance to eliminate them forever.

Ben Norman 2024
エピソード
  • Don't Fear Trevor Robinson OBE
    2025/01/20

    In this episode, host Ben Norman is joined in Marketing Room 101 by legendary creative, Trevor Robinson OBE, founder of both Quiet Storm and Create Not Hate.

    From sofa surfing around London trying to break into the creative world to receiving an OBE for services to advertising and diversity, Trevor’s career is extraordinary and his insight invaluable.

    As a creative, Trevor has created highly entertaining and far reaching work that’s almost certainly made anybody reading this laugh at some point – from the iconic ‘You’ve been Tango’d’ campaign to Haribo’s kid’s voices.

    He makes the case that these, and most other great campaigns, wouldn’t exist without faith in creativity, and therefore banishes fear from the industry.

    Find out more about ⁠Quiet Storm here.⁠

    Find out more about ⁠Create Not Hate here.

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    36 分
  • Gareth Healey's Ironic Pitch
    2025/01/06

    In this episode, host Ben Norman is joined in Marketing Room 101 by author, mentor and former agency owner Gareth Healey.

    For around half of his 30 years in the industry Gareth was CEO of his own 175 person marketing agency in Leeds and London, before exiting to focus on helping other agency owners to run and grow their agencies, as well as writing Stand Out or Die.

    With a hand and an ear in agencies of all shapes and sizes, Gareth makes his pitch to rethink pitching, and why doing so will benefit both brands and agencies.

    Find out more about ⁠Cactus⁠.

    Get your copy of ⁠Stand Out or Die⁠.

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    32 分
  • Nobody Puts Christina Garnett in a Silo
    2024/12/09

    In this episode, host Ben Norman is joined in Marketing Room 101 by his first ever international guest, Christina Garnett, a fractional Chief Customer Officer and founder of Pocket CCO, who helps businesses to understand their customers better, to make them happier and to retain them for longer.

    Christina makes the case for destroying silos (in business, not agriculture) and creating a better culture for teams, as well as highlighting the power of a whole team aligned around the customer.

    She also uses a perfect Marvel related analogy and struggles to understand beans on toast.

    Find out more at Pocket CCO

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    35 分
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