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あらすじ・解説
This episode of "Let's Talk Marketing" explores the crucial collaboration between marketing and sales teams. Host Katya Allison interviews Gabija Adele, founder of Capital Boost, a sales agency, about her journey from a marketing intern to a successful business owner. Gabi shares how her marketing background has enhanced her sales skills and the importance of aligning both disciplines. They discuss the dynamic challenges of managing a sales agency, staying updated with industry trends, and the benefits of unifying marketing and sales efforts. Key topics include overcoming common challenges, the role of data-driven insights, and tips for effective collaboration.
Insights from the Episode:
- Effective collaboration between marketing and sales leads to unified messaging and better lead generation.
- Understanding both marketing and sales helps in managing client expectations and stress.
- Regular feedback loops and open communication are crucial for alignment between teams.
- Leveraging data points like customer acquisition cost and conversion rates enhances strategy.
- Facilitating challenging yet productive meetings drives continuous improvement and customer satisfaction.
- Staying current with industry trends through LinkedIn, conferences, and business books is vital.
Learn more about Capital Boost >> http://www.capitalboost.io/
Follow Gabjia on LinkedIn >> https://www.linkedin.com/in/gabijaadele/