We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands.

In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got massive potential.

META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover:

- What's different about META Ads in 2024
- What strategies are working now
- Testing and scaling campaigns
- Measuring the success of creative
- The importance of the actual ads now vs in years past
- How to think through attribution
- The correlative effect of META on other platforms
- Using Google as a part of your META campaign

And a whole lot more!

To watch the entire episode on YouTube click here:

https://youtu.be/MYVyFFVKY3s?si=b2CrnqNlEA9zeC5J

If your marketing strategy isn't working, you may be going to broad.

There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one.

This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach.

Are you struggling with generating revenue?

Do you understand the metrics behind profitability? Knowing your customer acquisition cost vs the lifetime value of that customer will help you understand the path to profits.

It'll also help you learn whether a campaign is doomed from the beginning.

The CAC to LTV ratio changes based on the industry. We'll break down 3 examples.

1. Businesses with a good chance of repeat purchases.
2. Business with a high chance of repeat purchases.
3. Business with a low or no chance of repeat businesses.

Understanding which category you fall into, will help you understand how the CAC vs LTV ratio applies to you, and how that impacts your strategy.

If you want to watch this episode on YouTube so you see the charts and visuals you can do so here:

https://youtu.be/M8NYyPxkx7c?si=zHDEVfyF2MxQ88yr

Business is going back to basics. Social advertising and pixel changes combined with higher CPMs are making marketing fundamentals a priority.

In this episode we run through the three stages of growing a business in 2024.

If you want to get the visuals to this episode, check it out on YouTube:

https://www.youtube.com/watch?v=MN-KAq48rBw&t=98s

SEO isn't dead, but it's changed and you should rethink whether it's a viable strategy for your business. Ultimately, your goal is conquer search, not SEO. That means you need to think through whether Google ads or SEO is the best way to do so. 

I'll break down where and when to invest in SEO, and the three rules behind determining whether SEO is right for you.

Too many entrepreneurs spend way too much time on the wrong aspects of growing a company. This leads to wastage and ultimately failure. Knowing what to focus on and what isn't actually that important is key to success. In this episode we'll break down where to focus your energy, and what to avoid.

Great brands know how to build hype before launching new products, but you can too. We'll explore how companies like Apple and Tesla strategically build hype that leads to massive sales, and how you can do so too.