What do you do when your product isn’t physical—and your target customer is exhausted? In this episode, I chat with Mandy Treeby, co-founder of the Smart Sleep Coach by Pampers™ and a marketing executive with 20+ years at Procter & Gamble. We unpack what it really takes to market an app on social media, how to stand out in the crowded world of parenting content, and why “TV” marketing is being replaced by grassroots creator campaigns. Mandy also shares her honest thoughts on influencer marketing, content length, platform strategy, and why pink underwear is always a good idea on Valentine’s Day.

Connect with Mandy Treeby:

LinkedIn: Mandy Treeby

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