Marketing in a Specialty Practice
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Marketing in a Specialty Practice
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Dr. Tom Shackleton, Dr. Joel Fransen and Dr. Rich Mounce discuss strategies to market a specialty dental practice, what worked, did not work, and what each doctor might embrace in the future.
Hotel Calcification is a clinically oriented endodontic podcast for both the endodontist and the general dentist. Two endodontists and a GP limited to endodontics and orofacial pain talk through techniques, tips, and the subjects that seldom appear in ordinary CE—from access and shaping to surgery, retreatment, and antibiotics. The discussion is free-flowing, often disagreeable by design, and independent of sponsors or commercial agenda. The goal is simple: practical ideas you can use in the operatory the next day, delivered with humor and without pretension.