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  • How To Research Your Ideal Affluent Clients EP 007

    How To Research Your Ideal Affluent Clients EP 007
    2020/05/20
    Welcome back to the Marketing to Millionaires™ Podcast! Thank you for being so engaged and sending questions on topics you would like to learn more about. I’m revising my podcasts to accommodate your requests. I know that everyone doesn’t geek out on marketing research and analytics. There are some who only prefer creating the marketing campaign, especially to affluent clients. I try to keep a balance in my presentations. Without a doubt, market research is absolutely essential to your campaigns and successes. I’ve completed over 300 hours of market research in our Marketing to Millionaires Business Accelerator. I’ve been able to chunk it down into bite-sized segments to make it easier for all of you to understand, use and benefit.  In this episode I take a deep dive into: ·        Why marketing research determines the types of programs, products, and services you offer - pricing, method and where you promote, to whom and how. ·        The importance of understanding your avatar – demographics, psychographics of why they buy and purchase behavior. ·        Google keyword searches ·        A secret tip to better understand your avatar With proper market research your marketing will be more effective and strategic. And I promise, you will get better results. Please, keep your questions coming! Mentioned in This Episode Marketing to Millionaires Business Accelerator The Marketing to Millionaires™ Success Circle on Facebook The 7 Most Effective Ways to Find Affluent Clients http://howtofindaffluentclients.com/ Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
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    13 分
  • Buying Motivators of Affluent Clientele EP 006

    Buying Motivators of Affluent Clientele EP 006
    2020/05/13
    Welcome back to the Marketing to Millionaires™ Podcast! We need to be marketing towards what our ideal affluent clients want and desire. More importantly, we need to understand what is motivating them to buy and what makes them run away. Instead, I often see the “I” can give and provide you marketing approach, which is a big mistake and turn off to this market. Every consumer’s purchases are motivationally driven because of different needs and desires. Affluent buyers are different because they make purchase decisions based on behavioral practices. In this episode I’ll explain why: ·        Affluent buyers are high-performance individuals and therefore experiential buyers motivated by saving time, achieving goals and achieving results. ·        Saving time equates to leapfrogging results. ·        Increasing performance and getting better results is a faster way to achieve goals. ·        Experience is a reward of affluence. Mentioned in This Episode Quote from Dan Kennedy - "Your desired customers' attitudes about things related to your product and service matter much more than any facts about your products or services." The 7 Most Effective Ways to Find Affluent Clients http://howtofindaffluentclients.com/ The Marketing to Millionaires™ Success Circle on Facebook   Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
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    11 分
  • 7 Ways to Find Affluent Clients EP 005

    7 Ways to Find Affluent Clients EP 005
    2020/05/06
    Welcome back to the Marketing to Millionaires™ Podcast! I’d like to thank everyone for your enthusiasm, feedback and support. You inspire me! As a gift to show my appreciation, I have created a brand-new report filled with details and checklists to help you find your own affluent clients. You’ll find the download link in the show notes below. In this episode I give you the big picture overview on seven ways that I promise will lead you to finding your affluent clients explained in my report. Every category will focus on specific tactics. They include: ·        Using your database with a new approach ·        Referrals through strategic partners ·        High, net-worth marketing ·        Targeted speaking opportunities & small group events ·        Sponsorship opportunities ·        Proper, targeted social media ·        Online advertising Remember to download the free report. Enjoy the show! Mentioned in This Episode Free special report including checklists available at HowToFindAffluentClients.com The Marketing to Millionaires™ Success Circle on Facebook Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
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    14 分
  • Meet the HENRY’s – The New Mass Affluent Audience EP 004

    Meet the HENRY’s – The New Mass Affluent Audience EP 004
    2020/04/29
    Welcome back to the Marketing to Millionaires™ Podcast! As a marketing strategist I analyze a target market’s demographics, purchasing behavior, psychology and psychographics. What I researched and applied to my clients and their businesses regarding affluent markets is just as applicable today in this economy, as it was when I started my business in the last recession. In this episode I will: ·        Open my study on an affluent Avatar I call the HENRY family. ·        Share the data and thought process as to why this is a market you should pay attention to. ·        Explain the importance of a bridge demographic. I hope you’ll use my insights to better understand and reach your target market. Enjoy the show! Mentioned in This Episode The demographics of the affluent market The Marketing to Millionaires™ Success Circle on Facebook Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
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    12 分
  • 5 Ways to Recession-Proof Your Business EP 003

    5 Ways to Recession-Proof Your Business EP 003
    2020/04/22
    Welcome back to the Marketing to Millionaires™ Podcast! My life’s mission is to help entrepreneurs live from a place of choice.  And right now, if entrepreneurs do not immediately pivot - and recession proof their business-not only are they not going to have a choice… there is a solid chance they won’t have a business AT ALL. I lived through the last recession. My business not only survived, but it was one of the greatest growth periods I’ve ever had. Same for my clients.  Today, I’m going to be giving you my insider tips to thrive through the recession. In this episode, I’m going to be opening the kimono and sharing: ·        What it really means when a market shifts this way and how it can impact your business. ·        What types of businesses are going to thrive and which ones are going to be taken out real quick. ·        How to pivot your strategies IMMEDIATELY to ensure you don’t become a casualty. ·        The 5 CORE Strategies you need to implement right now to make that pivot. Enjoy the show! Mentioned in This Episode The Marketing to Millionaires™ Success Circle on Facebook Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 分
  • Stop Marketing to Broke People EP 002

    Stop Marketing to Broke People EP 002
    2020/04/15
    Welcome to the Marketing to Millionaires™ Podcast!  In today’s first full episode, I’m going to be dropping some straight forward advice and why you need to STOP marketing to broke people. Many entrepreneurs are not even intentionally marketing to people that can’t afford their services. They are just following all of the mass marketing strategies they’ve been taught. Today, I’m going to teach you how to pivot your business strategies to ensure that you are marketing to the affluent  - because this market segment aren’t pulling back, they are moving forward. This information is VITAL. And it is going to be make it or break it as we head into the recession for most small businesses. It’s time to focus your attention on marketing premium priced services, programs, and products that affluent buyers who are ready, willing and ABLE to buy from you right now. During this episode, I’m going to share: ●       How the mass market is affected differently in recession than the affluent market. ●       Why it is VITAL to pivot your business right now. ●       Some of the biggest myths and excuses people make to avoid marketing to affluent and why that is a great thing for you! ●       Why the marketing strategies you’ve likely been taught will not work with affluent buyers – in fact, it will drive them away. ●       The immediate decision you need to make in order to pivot your business.  Enjoy the show!  Mentioned in This Episode  The Marketing to Millionaires Success Circle on Facebook https://www.facebook.com/groups/M2MSuccessCircle/ Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/  Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 分
  • Marketing to Millionaires Trailer EP 001

    Marketing to Millionaires Trailer EP 001
    2020/04/09
    Welcome to the Marketing to Millionaires™ Podcast! Today’s introductory episode will tell you that, in these uncertain times, why it is more important than ever to learn to market to affluent clientele. As the Internationally recognized expert in Marketing to Millionaires™, I can teach you step by step how to attract affluent clients and recession proof your business. I’ve made millions of dollars using this strategy…and so have my clients.  And now, I’m going to share the insider secrets with you. I’m going to start by telling you my own personal story of being raised in an affluent lifestyle and my own personal path to success.  During this episode, I’m going to share: ●       Why I started this podcast NOW. ●       My personal story of how I combined my affluent upbringing with my marketing expertise to help tens of thousands of people around the world market to affluent clients. ●        THE moment, I pivoted my life to create the outcome I desired ●       How I recession-proofed my own business and thousands of my clients businesses ●       And more!   Enjoy the show!   Mentioned in This Episode   The Marketing to Millionaires Success Circle on Facebook Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
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    11 分
  • EP 036 Dr. Joseph Michelli: The Gold Standard in Customer Service

    EP 036 Dr. Joseph Michelli: The Gold Standard in Customer Service
    2020/11/11
    My guest, Dr. Joseph Michelli is a world renown speaker, author and consultant who shares his knowledge of exceptional business practices with corporate leaders to develop productive workplaces with a focus on customer experiences. He is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. One of my favorite books he wrote is The New Gold Standard. It’s a must for training my team to specifically learn how to adopt the principles of the Ritz-Carlton level of customer care and service, which is essential for servicing our affluent clientele. Our discussion starts with Dr. Michelli telling us about customer service. And by sharing examples from some of the companies he has consulted with he describes what is important for our affluent market - the journey to a great customer experience. According to Dr. Michelli, a great customer experience is when companies and their employees meet customer expectations and exceed them. They develop emotional connections and then customized the service delivery to the wants, needs and desires of their customers, both stated and unstated. In my opinion, a great customer service experience is not some strategy that’s “nice to have.” It’s a requirement if you want to build loyal, affluent customers. Dr. Michelli’s new book, Stronger Through Adversity is really fascinating. In our conversation we did a deep dive about leadership: ·        Some of the challenges company leaders are facing because of Covid. ·        How leadership is changing. ·        How it relates to how we work with each other, as well as our clients. ·        The opportunities and need for investing in elevating experiences. In the process of writing this book Dr. Michelli interviewed 140 leaders of major corporations around the world. The goal of the book is to help current and future leaders manage in times of crisis and beyond those critical times to position their brands for lasting success. I hope you will be inspired by our stimulating and thought-provoking conversation.  Enjoy the show! Links Mentioned: Marketing to Millionaires Success Circle on Facebook Dr. Michelli’s new book, Stronger Through Adversity https://www.josephmichelli.com/stronger-through-adversity/ Connect with Dr. Joseph Michelli Website: https://www.josephmichelli.com/speaking/ Facebook: https://www.facebook.com/TheMichelliExperience Connect with Kelly Website: www.MarketingToMillionairesPodcast.com Facebook: www.facebook.com/officialkellyoneil Instagram: www.instagram.com/officialkellyoneil/ Linked In: https://www.linkedin.com/in/officialkellyoneil/ YouTube: https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分