Kevin Shields is the Senior Growth Marketing Manager and Acquisition Lead at Atlas Coffee Club, a DTC brand delivering fine, freshly roasted coffee. As a DTC ecommerce growth marketer, he has experience in paid social and search, CRO, email, and SMS. Kevin has worked with notable brands, including Harper Collins Publishing, Wedderspoon, Authentic Empire Music Group, and FarmersCart.

When launching products in a mainstream category like coffee, it can be challenging to differentiate your brand from thousands of others. How can you educate consumers about your brand’s uniqueness?

Growth and acquisitions marketer Kevin Shields manages strategic channel investments for a luxury coffee brand. He emphasizes testing native ads and creative campaigns on various channels to identify opportunities and assess data results. You can also launch innovative, brand-exclusive products on multiple channels to reach and educate diverse audience groups. This strategic expansion allows you to maintain growth and profitability.

In today’s episode of Ecom Experiences, Samir Balwani invites Kevin Shields, the Senior Growth Marketing Manager and Acquisition Lead at Atlas Coffee Club, to talk about paid acquisition strategies for growth. Kevin shares advice for new marketing leaders during their first 90 days, how he measures high-performing creative campaigns, and a day in his life as a paid acquisitions lead.