Summary:

In this episode of Breaking the Grade, Josh Chernikoff and Toni McMurray tackle the challenges of sales planning for education companies as the new year approaches. If you’re feeling overwhelmed by the tight sales window or struggling with staying top of mind with prospects, this episode is for you. We discuss the impact of inconsistent outreach and follow-ups, and how early planning and overcoming sales fears can set you up for success in 2025. Tune in to learn how to start building momentum now for the year ahead.

Tune in to hear:

✅ How to set yourself up for success and hit the ground running in Q1, so you can crush your sales goals!

✅ What you must do during the low seasons, to make sure you're selling during the high seasons...

✅ How to maximize your time in December to set yourself up for success and why waiting until January puts you at a disadvantage

✅ Why waiting until January puts you at a disadvantage

✅ Strategies to stay ahead in a competitive, seasonal sales cycle

✅ And what you need to be focusing on each month with specific actionable steps - to crush your sales goals in 2025!

Timestamps:

• Introduction to the Episode (00:00:00)
• Importance of Pre-Planning (00:01:35)
• Sales Cycle Breakdown (00:03:19)
• Maximizing the Sales Window (00:05:04)
• Budgeting Conversations (00:06:47)
• Active Outreach Strategies (00:07:43)
• Creating Awareness (00:08:49)
• Generating Leads (00:10:29)
• Overcoming Fear in Sales (00:11:05)
• Setting Actionable Goals (00:12:45)
• Benefits-Driven Messaging (00:14:13)
• Goal Setting for Sales (00:15:30)
• Nurturing Leads in Summer (00:17:55)
• Sales Cycle Dynamics (00:19:56)
• Rejection and Resilience (00:21:05)
• Building Relationships in Sales (00:22:54)
• Understanding Market Readiness (00:23:39)
• Nurturing Leads (00:24:33)
• Effective Follow-Up Strategies (00:25:07)
• Tracking Outreach Efforts (00:25:25)
• Taking Action on Lead Generation (00:29:00)
• Closing Thoughts for 2025 (00:30:14)

Links

Planning Document

Edsales Elevation Experience