In this episode of Uncharted Entrepreneurship, host Brent Peterson interviews Marianne Hickman, a public speaker and mentor, who shares her insights on the power of public speaking in entrepreneurship. Marianne discusses her journey into public speaking, the importance of serving the audience, and how to effectively engage with them. She emphasizes the need for entrepreneurs to communicate their message clearly and adapt their presentations to meet the audience's needs. Marianne also highlights the significance of crafting effective calls to action and understanding the dynamics of audience engagement to drive business growth. The conversation concludes with practical advice for aspiring speakers on how to start their journey and build their brand.

takeaways

• Public speaking is often driven by a calling rather than ego.
• To be effective, speakers must focus on serving their audience.
• Entrepreneurs need to communicate their message to grow their business.
• Understanding your audience is crucial for effective speaking.
• Crafting a clear call to action is essential for engagement.
• Adapting your message to the audience can lead to better outcomes.
• Rebranding as a speaker requires clarity on what you want to be known for.
• Starting to speak is more important than having a polished brand.
• Don't waste resources on materials that your audience isn't asking for.
• Consistency in messaging helps establish your brand in the speaking industry.

Sound Bites

• "Public speaking is the number one fear in the world."
• "You have to take the stage to serve your audience."
• "If you want revenue, you have to have buying customers."

Chapters

00:00
Introduction to Public Speaking and Entrepreneurship

04:06
The Journey of a Public Speaker

07:25
The Intersection of Public Speaking and Business

10:23
Understanding the Audience and Effective Messaging

13:23
Crafting a Compelling Call to Action

16:12
Adapting to Audience Needs

19:27
Rebranding and Expanding Speaking Topics

22:20
Building Your Speaking Brand

25:06
Final Thoughts and Resources