In this episode of Career Spotlight, host Michael Bernzweig sits down with Matt Diamante, the founder of Hey Tony, a thriving digital marketing agency specializing in SEO. Matt shares his unconventional journey from advertising intern to successful entrepreneur managing a global team of 13-14 professionals. Along the way, he reveals how his passion for SEO, resilience, and willingness to take risks transformed his career and the lives of his clients.

Matt’s story is one of perseverance and adaptability. After starting in traditional advertising, he pivoted to freelancing and eventually launched Hey Tony, where he helps businesses achieve visibility and growth through strategic SEO. From working on film sets to running viral campaigns that attracted millions of visitors, Matt’s career path is a testament to the power of grit and creativity.

This episode dives deep into the challenges and rewards of entrepreneurship, including navigating the transition from solopreneur to agency owner. Matt also discusses his innovative approach to work-life balance, such as implementing a four-day workweek for his team, and the importance of data-driven decision-making in digital marketing.

Whether you're considering a career in tech or looking for inspiration to take your next big leap, Matt’s insights will motivate you to rethink what’s possible.

Key Discussion Points:
- Building an SEO agency from scratch
- Transitioning from solopreneurship to managing a team
- The role of resilience in career transformation
- Implementing a four-day workweek for better work-life balance
- Leveraging data and creativity in digital marketing
- Overcoming early career setbacks and finding your niche
- The impact of SEO on small business growth
- Navigating client relationships and revenue diversification
- The importance of experimentation in marketing strategies
- Advice for aspiring digital marketers entering the field
- Balancing creativity with data-driven decisions
- Lessons learned from viral campaigns and high-profile projects

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