High-achieving entrepreneurs and leaders often struggle to develop a healthy work-life balance and become so immersed in elevating their performance that they feel burned out or unfulfilled. How can you balance your personal and professional endeavors to achieve your career goals?

In today’s episode of Matters of Creative, Bobbie Bailey hosts Tutti Taygerly to talk about how high-performers can achieve career balance and fulfillment. Tutti shares her approaches to creating leadership spaces, how to redefine personal achievement, and her mental health and wellness tips for leaders.

High-performance leadership coach Tutti Taygerly says rather than striving to elevate your performance, you should build relationships that propel you to the next level in your career. However, you can’t achieve your goals unless you’ve identified your core values and an innate purpose in your work. This enables you to focus your energy on relevant and productive tasks that move you closer toward your goal. Additionally, embracing and learning from failure throughout the process establishes resilience and prevents burnout from over-achieving.

Tune in now to hear more productive leadership insights for high-achievers.

Tutti Taygerly is an executive leadership coach advising high-performing entrepreneurs, CEOs, and leaders to amplify their professional impact and define their unique leadership styles. As a design leader, she has 22 years of experience building products and design cultures in the world’s largest organizations. Tutti has led teams at startups, design agencies, and large tech companies, including Facebook, Google, Microsoft, Sony, and Samsung. Currently, she serves as a Leadership and Product Mentor at First Round Capital and 500 Startups and as a Product Advisor at Positive Intelligence, Inc.

https://www.linkedin.com/in/tuttitaygerly/

https://www.tuttitaygerly.com/

In an era where AI and social media dominate communications, brand storytelling has become artificial and indistinguishable in the market. How can you harness the basics of public relations to craft brand stories that resonate with your audience?

In this Matters of Creative episode, Bobbie Bailey and Jenny Ridenour sit down with Brandon Lee, the Founder and President of Sequence Strategies, to discuss PR and communication strategies for storytelling. Brandon talks about the difference between marketing and PR, the future of the PR industry, and his work with nonprofits and political campaigns.

According to a study discovered by PR specialist Brandon Lee, AI will generate 90-94% of online content in the coming years. Rather than having AI control and populate brand narratives, Brandon emphasizes the importance of human oversight and in-person communication techniques. Brands can leverage PR fundamentals like physical newsletters to convey authentic stories. This requires interacting with your audience and documenting your experiences with them to identify a mission or purpose that can drive your story. These interactions should occur in person or over the phone to build trust and strengthen connections.

To elevate your PR strategies with authentic storytelling, don’t miss this episode.

Brandon Lee is the Founder and President of Sequence Strategies, a communications and public relations consultancy. For nearly 15 years, he has partnered with leaders in nonprofits, business, and government, helping them develop and convey powerful stories. Brandon has worked with organizations like the Bill & Melinda Gates Foundation, the CDC, and the Washington State Charter Schools Association.

https://www.linkedin.com/in/brandon-lee-/

https://sequencestrategies.com/