In this episode, Aggie is letting you in on some powerful organic marketing strategies designed to supercharge your Black Friday and Cyber Monday sales! She’s breaking down the tactics, from creating engaging pre-launch content to crafting irresistible holiday offers. Aggie is advocating for a focus on repeat customers rather than chasing new ones during the holiday rush. She also talks about the importance of testing and tweaking your strategy on the fly to ensure success, and gives advice on maximizing holiday revenue without relying on paid ads!

Chapters

• 00:00:00 | Shocking Stats: Why Most Product Demos Fail
• 00:01:00 | Welcome to Beauty and the Brand
• 00:02:00 | The Secret to Prepping Your Audience Before Black Friday
• 00:03:12 | Proven Tactics to Build Your Email List Pre-Holiday
• 00:04:21 | Pre-Launch Content That Boosts Sales
• 00:05:04 | Product Highlights: How to Show What Really Matters
• 00:06:26 | Gift Guides: Targeting the Right Customers with Ease
• 00:08:55 | Why Your Brand Needs More Video Content—Now
• 00:12:30 | Holiday Offers That Sell: Crafting the Perfect Deal
• 00:16:17 | Email Marketing Done Right: How to Keep Your Audience Hooked
• 00:20:06 | Advanced Strategies You Should Be Using This Season
• 00:26:06 | Wrapping Up: Best Wishes for Your Holiday Success

Links and Resources:

• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

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