Honest question: What does your auto shop's social media look like? Is it there because "you have to have it," or does it reflect who you are and what your business is all about?

This week, we revisit my conversation with Corey Perlman about the dos and don'ts of social media for auto repair shop owners, and why you should view socials as an excellent tool for growth and not a burden. Corey is a Keynote Speaker and Executive Consultant on Social Media and Digital Marketing, the Best-selling Author of "eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business," and the Owner of Impact Social Media.

Throughout our conversation, Corey talks about his journey into digital marketing, and how he became a keynote speaker and consultant. He shares his thoughts on how social media impacted how people buy and hire professionals, and what type of content every auto shop owner should aim to create and put out there.

Plus, Corey teaches how to respond to negative feedback online, what content is a no-no for auto repair shops, the advantages of hiring social media professionals, and much more.

Tune in to episode 115 of Maximum Octane and discover how to take your auto shop's social media from 'just there' to a thriving brand-building platform that attracts customers!"

In This Episode, You Will Learn:

• About Corey's journey into social media advertising and digital marketing (3:00)
• How digital marketing impacted the car dealership industry (5:10)
• What an auto repair shop owner should look for in a social media expert (10:30)
• What kind of content works better for auto repair shops (13:00)
• Corey talks about social media's unproductive habits for auto shop owners (18:50)
• How to respond to negative feedback online and negative reviews (24:00)

Connect with Corey Perlman:

• Impact Social Media website
• LinkedIn
• Get Corey's books!

Let's connect:

• Website
• LinkedIn
• Facebook
• Email: info@maximumoctane.com

Hosted on Acast. See acast.com/privacy for more information.

Do you have a notebook filled with valuable information you wrote during a seminar or training that was never opened again? If yes, today's episode is a must-listen for you.

This week, we revisit our conversation with the extraordinary Wendy Hawks, General Manager of Riverside Auto Center. After attending an ATI Conference, Wendy decided the notes, the valuable information, and the brilliant ideas born at the conference wouldn't sit in a notebook, covered by dust on a shelf. Instead, she came up with a simple yet effective method to organize those notes and make them the fuel of her personal and professional evolution.

Throughout this episode, you'll hear how Wendy changed the dynamics of her business by committing to make small changes every day, about the importance of treating ourselves with compassion when we fail, how organizing and planning your days can utterly transform your life, and much more.

Tune in to episode 114 of Maximum Octane and discover the underrated power of taking an extra minute to plan your days, organize your tasks, and become a sharp delegator.

In This Episode, You Will Learn:

• About what made Wendy approach things differently this time (4:40)
• Why do we tend to beat ourselves when we fail to finish what we have planned to do, and how can we be less harsh with ourselves (9:50)
• Some non-negotiables that help Wendy remain sharp and responsive (14:00)
• How to use Wendy's method to live a more intentional life (17:50)

Resources:

• Riverside Auto Center website

Connect with Wendy:

• LinkedIn

Let's connect:

• Website
• LinkedIn
• Facebook
• Email: info@maximumoctane.com

Hosted on Acast. See acast.com/privacy for more information.

Is specializing the inevitable path for auto repair shops?

This week, we discuss specialization within the automotive industry with Chris Fraser, Co-owner of TLS Motorwork. For years now, Chris and his partners at TLS Motorwork have been working exclusively on Japanese and hybrid cars and, most recently, EVs. Chris is a seasoned automotive professional with over two decades of experience dedicated to pushing the boundaries in the rapidly evolving electric vehicle sector.

Throughout this episode, you'll hear Chris' thoughts on the strategic importance of specialization in the automotive repair industry. Chris also talks about the challenges of working on electric vehicles, the need for constant training for internal customers and specific tools, how to adapt to manufacturers' push for more maintenance-free cars, and much more.

Tune in to episode 113 of Maximum Octane and discover why specialization might be both the cause and the solution for the automotive industry's reshaping.

In This Episode, You Will Learn:

• A bit about Chris' journey in the automotive industry (2:40)
• Why can specialization be crucial in the automotive industry (6:00)
• About the challenges and opportunities in the EV market (9:40)
• Chris talks about his unique approach to marketing and customer service (13:50)
• Are auto repair shops ready to adapt to the changes in the industry? (21:50)
• Conclusion and takeaways (31:00)

Connect with Chris Fraser:

• Website
• LinkedIn

Let's connect:

• Website
• LinkedIn
• Facebook
• Email: info@maximumoctane.com

Hosted on Acast. See acast.com/privacy for more information.