エピソード

  • EP109 - VERSUS Managing Director & Partner - Rob Meyers

    EP109 - VERSUS Managing Director & Partner - Rob Meyers
    2024/10/29
    Rob Meyers is the Managing Director and Partner at VERSUS—a studio crafting highly creative, one-of-a-kind work for brands and agencies. A New Jersey native, pop culture played a big role in Rob’s early life. He refers to himself as an avid reader—everything from books to comics and was heavily invested in both TV and movies. Studying Television, Radio, and Film Screenwriting at Syracuse University provided the education Rob needed to pursue his interests professionally. He’s held a number of creative roles and has written and produced for the likes of BET, ESPN, NFL, Nickelodeon, CNN, and USA Networks—to name a few. Rob Meyers stops by to chat about growing up in New Jersey, the life of a freelance writer and producer, why he started working for a homeless charity after 9/11, and how VERSUS is shaking up creative advertising. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast
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    42 分
  • EP108 - VML Strategy Director - Rory Petty

    EP108 - VML Strategy Director - Rory Petty
    2024/10/16
    What does a strategy director do at a creative agency? According to VML’s Rory Petty—you figure things out. This includes everything from writing the creative brief to consulting with the client marketing team—with any number of things in-between. Creative is actually a recent move for Rory. His advertising career started in broadcast media at Carat’s London office. He took a role as a Planning Account Manager at Mediavest, before relocating to Toronto to continue his career. Rory Petty stops by to chat about growing up in a village outside of London, how studying the human side of geography prepared him for a career in advertising, how the advertising industry in London differs from Toronto, and his move from media to creative. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast
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    55 分
  • EP107 - The LeaderSmith Founder - Theresa Smith

    EP107 - The LeaderSmith Founder - Theresa Smith
    2024/10/01
    The word “coach” is closely aligned with sport, but it’s becoming ever more synonymous with the corporate world. More people are employing experienced professionals to provide career coaching. Sometimes that coach is a colleague and sometimes it’s an outsider bringing fresh advice & insights. And that’s exactly what today’s guest, Theresa Smith, does for her clients. Theresa is the founder of The LeaderSmith—a company providing executive coaching and leadership development coaching, for all levels. This includes emerging leaders right up to the c-suite. And Theresa has a tremendous amount of wisdom to impart. Her media career started in print sales with the Financial Post, before pivoting into digital with CANOE and MSN Canada. Most people familiar with Theresa’s story will recognize her from Olive Media, where she served as VP of Product, General Manager & VP, and President. Theresa Smith stops by to chat about growing up in Strathroy, competitive figure skating, why she studied history in university, the culture shock that came with teaching English in Japan, her media sales career, both leading & sunsetting Olive Media, and how The LeaderSmith is shaping a new generation of leaders. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast
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    1 時間 26 分
  • EP106 - Heads + Tales Co-Founder & Co-CEO - Amanda Shuchat

    EP106 - Heads + Tales Co-Founder & Co-CEO - Amanda Shuchat
    2024/09/17
    Heads+Tales Co-Founder & Co-CEO, Amanda Shuchat, is part of a team that’s flipping the agency model on its head. Heads+Tales offers best-in-class integrated marketing services while focusing on high-performance coaching to foster greatness. And Amanda is ideally placed to disrupt the agency model. Her career begins as a PR Intern with Strategic Objectives, and continues into senior roles at Hill+Knowlton, Citizen Relations International, and Middle Child. The roster of clients Amanda has worked with is equally as impressive, and include Kraft, Pfizer, HP, Motorola, Canada Goose, and Endy—to name a few. Amanda Shuchat stops by to chat about her early life in Toronto, completing high school in Israel, negotiating and reselling Yogen Fruz local elementary schools, why she studied journalism, her career in PR, and taking the entrepreneurial leap with Heads+Tales. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast
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    40 分
  • EP105 - Mars United Commerce Managing Director, Canada - Victoria Cromie

    EP105 - Mars United Commerce Managing Director, Canada - Victoria Cromie
    2024/09/04
    Media and commerce are closer than ever before. Retail Media is the term used to reference this convergence. And it’s where today’s guest, Victoria Cromie, is leaving her mark. Victoria is the Managing Director, Canada for Mars United Commerce—a global commerce company, dedicated to driving growth for brands and retailers. Before helping retailers get more hustle out of their media dollars, Victoria was applying similar principles to her babysitting business. While most teenagers were sitting around waiting for referrals from friends & family, Victoria was putting up flyers around the neighbourhood and generating her own leads. She honed her marketing skills at York University and Sheridan College before jumping into agency life with Carat. Victoria Cromie stops by to chat about growing up in Toronto, her affinity for do-it-yourself projects, working on the Hyundai and Ford media accounts, selling Olympic-calibre balance beams on Amazon, and her move into retail media. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast
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    51 分
  • EP104 - Talon OOH Canada CEO - Debbie Benadiba

    EP104 - Talon OOH Canada CEO - Debbie Benadiba
    2024/08/13
    When CHUM Radio wanted to monetize its online audience for the first time, they called Debbie Benadiba. When Rogers Media launched its first online, on-demand streaming video app, they called Debbie Benadiba to lead ad sales. Debbie has a knack for launching new advertising products to market. There are other examples I can touch on—they include both mobile and OOH advertising, but you’ll have to listen to this episode to hear those stories. Debbie Benadiba, CEO of Talon OOH Canada, stops by to chat about growing up in Toronto, her love of dance, how her original life plan was to become an orthodontist, why she left agency life early in her career for media sales, and what lured her back into the agency world. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast
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    1 時間 5 分
  • EP103 - Bee Video Production Founder - Brigitte Sachse

    EP103 - Bee Video Production Founder - Brigitte Sachse
    2024/07/16
    Brigitte Sachse is the founder of Bee Video Production—a digital video producer specialising in branded content. But securing content production budgets from clients such as the Toronto Star, Accenture, and the Royal Bank of Canada is a bit of a 180 from her early work. Before founding Bee Video Production, Brigitte’s career focused on providing public and private financing for documentaries, TV shows, and feature-length films. This included reviewing grant applications for the Canadian Media Fund & the National Film Board of Canada, and advising private media lenders on which TV shows and movies to invest in. Brigitte Sachse stops by to chat about her nomadic childhood, cleaning kennels, why she studied business and french literature in university, a career in public and private media financing, and the founding of Bee Video Production. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast
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    51 分
  • EP102 - The Podcast Exchange CEO - Pary Bell

    EP102 - The Podcast Exchange CEO - Pary Bell
    2024/07/02
    Pary Bell’s CV is stacked with leadership roles at some of Canada’s biggest media companies including, but not limited to, the CBC, Rogers Media, and TorStar. He’s made a career of leading organizations through digital transformation, but his original plan didn’t involve building teams, managing people, and navigating internal politics—Pary’s first love was drawing. Pary studied General Arts at Queen’s University, but departed after two years to pursue a Fine Arts Degree at Emily Carr University of Art & Design. It was difficult making it as an artist, and Pary made the choice to enroll in the Communications & Multimedia program at Centennial College. He aggressively chased an internship opportunity with the CBC, and his digital media career took off. His current role? Leading The Podcast Exchange. Pary Bell, CEO of The Podcast Exchange stops be to chat about growing up on a farm outside of North Bay Ontario, the impact sport has had on his life & career, his passion for drawing, and leading teams and departments at some of Canada’s most prolific media companies. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast
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    1 時間 23 分