• Mettler Marketing

  • 著者: Linda Mettler
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Mettler Marketing

著者: Linda Mettler
  • サマリー

  • Linda provides dental professionals actionable marketing knowledge they can use to grow their dental practice.
    2021 Mettler Marketing
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エピソード
  • Monitor and Analyze Key Metrics
    2023/09/14

    Summery / Comments:


    Our episode begins in the heart of any thriving dental practice: understanding the metrics that beat at its core. We'll walk you through the silent conversations these metrics hold, as they narrate tales of total revenue, whisper secrets about overhead costs, and sing ballads of average production per hour. Each metric, like a chapter in a book, unfolds stories about a practice's fiscal vitality.


    But what are these metrics without a dedicated scribe? Enter the world of tracking and recording data. Imagine a diligent librarian, cataloging each patient visit, every financial transaction, the treatments given, and the costs attached. Whether she employs the sophisticated tools of practice management software or the timeless spreadsheets, her goal remains: to preserve the data's integrity for a meaningful saga.


    From the general corridors of dentistry to the specialized alcoves of cosmetic treatments, the next leg of our journey delves into revenue streams. We'll sail the rivers of income, examining their depths, currents, and potential treasures. Amidst this exploration, the looming shadow of overhead costs – be it the weight of staff salaries or the currents of rent and utilities – challenges us to steer towards optimization.


    In a realm where the gold of collections awaits, understanding its guardians becomes paramount. The patient payments and insurance reimbursements, each with their own tale, beckon. Yet, the success of these collections hinges on the age-old arts of clear communication and patient education. The episode then takes a dramatic twist, highlighting the adventures of case acceptance rates, where effective treatment presentation techniques become the hero.


    Finally, Linda, our wise sage, unveils the scrolls of financial reports. These age-old scripts, from profit and loss statements to balance sheets, hold prophecies of a practice's financial future. But Linda’s wisdom doesn’t stop there; she introduces us to the magical mirror of benchmarking, reflecting a practice's stature amidst its peers.


    Dental excellence isn't just about perfecting the clinical craft but also about mastering the art of financial narratives. So, dear listener, let’s embark on this odyssey together, and forge a path to unparalleled dental profitability.


    Want to contact Linda?


    Email: linda@mettlermarketing.com
    Phone: (303) 246-9954
    Web: www.mettlermarketing.com


    At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

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    18 分
  • Focus on Retention and Follow Up
    2023/09/07

    Summery / Comments:


    In this enlightening episode, Linda delves deep into the world of dental practice management, specifically focusing on strategies to improve patient retention and enhance follow-up. Drawing from her vast experience, she lays out eight actionable steps that any dental professional can incorporate into their practice:

    • Enhance Communication - Linda emphasizes the importance of open communication, advocating for multiple channels like phone, email, and online booking. A timely response isn’t just courteous; it's crucial for a successful practice.
    • Personalize Patient Care - Learn how remembering small details about your patients can significantly elevate their experience, making them feel valued and understood.
    • Implement Recall Systems - Never let a patient miss an appointment again. Automated reminders can help establish regular patient visits, fostering stronger professional relationships.
    • Offer Exceptional Service - Linda discusses the pillars of service excellence, starting from the ambiance of your clinic to the training of your staff. Every interaction is an opportunity to impress.
    • Post-Appointment Follow-Up - Why it's essential to check in post-visit and how this small gesture can have big pay-offs in terms of patient loyalty.
    • Patient Education - The power of an informed patient. Equip them with knowledge on oral health, and watch their commitment to regular check-ups rise.
    • Implement a Loyalty Program - Learn the ins and outs of creating a successful loyalty program, with tangible rewards that keep patients coming back.
    • Seek Feedback and Act on It - Linda wraps up with the significance of feedback, offering practical advice on how to gather, analyze, and act on patient opinions to refine and enhance the dental experience.

    Tune in to discover these invaluable insights and redefine the way you engage with your patients. Perfect for any dental professional eager to foster loyalty and improve their practice's service.


    Want to contact Linda?


    Email: linda@mettlermarketing.com
    Phone: (303) 246-9954
    Web: www.mettlermarketing.com


    At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

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    19 分
  • Tips to Increase Case Acceptance
    2023/08/31

    Summery / Comments:


    On the Mettler Marketing Podcast episode, Linda shares strategies to enhance treatment approval in dental offices:

    • Build Trust and Rapport: Engage genuinely with patients, addressing their concerns and queries. A strong trust in their dentist encourages patients to consent to treatment.
    • Use Visual Aids: Employ tools like X-rays and treatment videos to clarify patient conditions and recommended treatments, helping patients visualize the issues and solutions.
    • Emphasize the Benefits: Showcase the advantages of treatments, using real-life cases and testimonials to underline their positive effects on overall well-being.
    • Offer Flexible Payment Options: Introduce diverse payment solutions, such as payment plans, making treatments financially more accessible.
    • Create Treatment Packages: Bundle treatments at discounted rates to promote comprehensive treatment acceptance, potentially increasing practice revenue.
    • Follow Up: Reconnect with hesitant patients, offering further information and addressing concerns to pave the way for treatment acceptance.

    Incorporating these approaches can elevate both patient care quality and a dental practice's financial stability.


    Want to contact Linda?


    Email: linda@mettlermarketing.com
    Phone: (303) 246-9954
    Web: www.mettlermarketing.com


    At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!

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    14 分

あらすじ・解説

Linda provides dental professionals actionable marketing knowledge they can use to grow their dental practice.
2021 Mettler Marketing

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