Episode 18 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every Wednesday!

In this episode, Chris Whyte interviews Michael König, a design leader whose career journey spans two decades across digital and physical product design. From launching a digital design studio fresh out of university to leading design at Bang & Olufsen and Fiskars, Michael has tackled challenges at some of the world’s most iconic heritage brands. Now, as the founder of a new consultancy, Michael shares how he’s helping legacy brands modernize through storytelling, innovation, and agility.

Listeners will hear about Michael’s creative approach to leading cross-functional teams, building consumer-centric products, and navigating the complexities of balancing tradition with modern market demands.

1. Career Adaptability: Michael’s career demonstrates the power of being adaptable, moving from digital design to physical product innovation and leadership.
2. Importance of Storytelling: Michael emphasizes storytelling as a critical tool for connecting heritage brands with modern consumers.
3. Leading Cross-Functional Teams: Michael shares how collaboration across design, marketing, and engineering drives impactful innovation.
4. Consumer-Centric Product Development: From prototyping in Airbnbs to reducing time-to-market by 50%, Michael shares lessons on keeping consumers at the center.
5. Modernising Legacy Brands: Michael highlights the unique challenges and opportunities of elevating design for long-standing, iconic companies.

Connect with Michael König on LinkedIn: https://www.linkedin.com/in/michaelkonigcph/

Connect with Chris Whyte on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/mrchriswhyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about Kodu Recruitment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://teamkodu.com/⁠