• Michael Lorenzos - Guide to Strategic DTC Growth (with Fewer Dashboards)

  • 2022/03/08
  • 再生時間： 34 分
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Michael Lorenzos - Guide to Strategic DTC Growth (with Fewer Dashboards)

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  • Michael Lorenzos joins us to discuss his role as Head of Ecommerce Growth at Bleach London, the trend-setting DIY hair colour brand with a cult reputation in the UK. 

    In this episode, we cover:

    • How joining a growth agency was the perfect “shortcut” to becoming an effective ecommerce lead
    • What it takes to launch a well-loved brand in a new, more competitive market
    • How Bleach London uses interest-based targeting instead of outdated demographic personas
    • When more dashboards doesn’t equal more insights
    • Why you should treat ecommerce growth like an investment portfolio
    • How Michael cut Bleach London’s CPA by 20% with a single new tool getcensus.com/customer-stories/bleach-london 

    You can connect with Michael on Twitter @michaellorenzos and Linkedin linkedin.com/in/michaellorenzos/

    Go to dtcjourney.com for more about our ecommerce podcast.
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あらすじ・解説

Michael Lorenzos joins us to discuss his role as Head of Ecommerce Growth at Bleach London, the trend-setting DIY hair colour brand with a cult reputation in the UK. 

In this episode, we cover:

  • How joining a growth agency was the perfect “shortcut” to becoming an effective ecommerce lead
  • What it takes to launch a well-loved brand in a new, more competitive market
  • How Bleach London uses interest-based targeting instead of outdated demographic personas
  • When more dashboards doesn’t equal more insights
  • Why you should treat ecommerce growth like an investment portfolio
  • How Michael cut Bleach London’s CPA by 20% with a single new tool getcensus.com/customer-stories/bleach-london 

You can connect with Michael on Twitter @michaellorenzos and Linkedin linkedin.com/in/michaellorenzos/

Go to dtcjourney.com for more about our ecommerce podcast.
続きを読む 一部表示

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