In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan tackles a topic that can transform your landscaping business—multi-channel marketing.

Scott addresses one of the biggest mistakes landscapers make: relying solely on word-of-mouth marketing. While referrals are great, they're just not enough to consistently keep your calendar full. That's where multi-channel marketing comes in.

In this episode, Scott breaks down why using a variety of marketing methods—like social media, email, Facebook ads, postcards, and door hangers—can give you a huge advantage over the competition. He shares real-world examples of how each channel works to attract clients, build your brand, and fill your schedule with high-quality jobs year-round.

You'll also learn how to test and track your marketing efforts, so you can fine-tune your strategy and invest in what’s working. Whether you're just getting started or looking to level up your marketing game, this episode is packed with actionable advice.

If you're ready to take control of your marketing and grow a thriving landscaping business, don’t miss out on Scott’s expert tips on multi-channel marketing!

#LandscapingBusiness #MarketingStrategy #MultiChannelMarketing #BusinessGrowth #LandscapingMarketing #SmallBusinessSuccess #Landscapers #SocialMediaMarketing #EmailMarketing #FacebookAds #PostcardMarketing #BusinessTips #MillionDollarLandscaper

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan dives into one of the most critical topics for landscapers: pricing your work. Scott addresses the number one question landscapers face—how much should I charge?—and provides real, actionable strategies to stop underpricing and start running a profitable business.

Scott breaks down the key challenges landscapers face, like underestimating time and labor, not accounting for overhead, and competing with low-ballers. He also shares his personal story of struggling with business knowledge, only to realize that understanding financial documents like profit and loss statements and cash flow is crucial to getting pricing right.

Throughout the episode, Scott offers tips on improving your pricing strategy, from tracking job costs to leveraging technology and software to create accurate estimates. He emphasizes the importance of communicating your value to customers and why competing on quality, not just price, is the key to long-term success.

If you’re ready to take control of your pricing and finally get paid what you're worth, this episode is packed with practical advice to get you there. Don’t miss out on Scott’s expert insights that will help you build a thriving, profitable landscaping business!

#LandscapingBusiness #PricingStrategy #BusinessSuccess #MillionDollarLandscaper #LandscapingTips #JobCosting #BusinessGrowth #LandscaperChallenges #Entrepreneurship

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Michael Fortinberry, co-founder of Protiv, to discuss how building a strong company culture is the foundation for any successful landscaping business. Michael introduces the concept of performance pay and explains how aligning incentives with performance can transform your team’s motivation and engagement.

Together, Scott and Michael dive into the challenges landscapers face with employee retention, accountability, and productivity, and how focusing on culture can help solve these issues. Michael shares stories from his own business experience, showing how performance pay encourages teamwork, quality, and efficiency, all while improving company culture. He also breaks down how Protiv’s software makes implementing performance-based incentives easy and effective, no matter the size of your crew.

If you’re looking to build a motivated, accountable team and improve your company culture, this episode is packed with actionable insights. Learn how to implement performance pay and watch your business thrive!

https://www.protiv.com

#LandscapingBusiness #CompanyCulture #PerformancePay #TeamMotivation #GrowYourBusiness #SmallBusinessSuccess #Leadership #MillionDollarLandscaper #Podcast #LandscapingTips