• Mindful Chef: Breaking Tradition at the UK’s #1 Rated Recipe Box with Co-Founder & CMO, Giles Humphries #21

  • 2022/05/05
  • 再生時間： 54 分
  • ポッドキャスト

Mindful Chef: Breaking Tradition at the UK’s #1 Rated Recipe Box with Co-Founder & CMO, Giles Humphries #21

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  • サマリー

  • Mindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition…

    Bringing his marketing experience from Betfair and M&C Saatchi, Co-Founder & CMO at Mindful Chef Giles Humphries joins us for a dive into adapting channel mixes to reach new audiences, creating laser-focused branding, and why you should break the ‘business by textbooks’ approach.

    This episode covers

    • Advice for bringing hungry, driven talent into your business
    • Why it’s often worth valuing innovation over tradition
    • Shifting channels as your target demographic grows
    • The simplicity of messaging that’ll be a key challenge for CMOs

    This month's episode is sponsored by WeDiscover, a Paid Search Agency who combine world-class Marketers with innovative Engineers and Data Scientists to deliver incredible, measurable results for our clients. Learn more: https://www.we-discover.com/

    Links and references at: https://www.acquiredigitaltalent.com/
    Get in touch: alex@acquiredigitaltalent.com
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あらすじ・解説

Mindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition…

Bringing his marketing experience from Betfair and M&C Saatchi, Co-Founder & CMO at Mindful Chef Giles Humphries joins us for a dive into adapting channel mixes to reach new audiences, creating laser-focused branding, and why you should break the ‘business by textbooks’ approach.

This episode covers

  • Advice for bringing hungry, driven talent into your business
  • Why it’s often worth valuing innovation over tradition
  • Shifting channels as your target demographic grows
  • The simplicity of messaging that’ll be a key challenge for CMOs

This month's episode is sponsored by WeDiscover, a Paid Search Agency who combine world-class Marketers with innovative Engineers and Data Scientists to deliver incredible, measurable results for our clients. Learn more: https://www.we-discover.com/

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
続きを読む 一部表示
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