If you attended a Digital Mortgage event in the past decade, you may have thought, “Why hasn’t anyone combined these systems into one?” you, Amit Ghole, and I should be friends. Amit, the CEO of Inflooens, entered the mortgage industry as an outsider but brought extensive experience in Salesforce solutions from major corporations. His journey into mortgages began with his frustrating experience as a consumer when, over two decades, he went through eight loan originations with little evidence of technological advancement. Initially, Amit’s vision was to create the best mortgage CRM in the world, but he and his team soon realized that the industry required more than just another database sending out drip campaigns.

Through market research and feedback, the team identified an opportunity to address the fragmented nature of mortgage technology systems, often leading to poor experiences for employees and borrowers. As a result, they developed a unified platform that consolidates mortgage operations onto a single screen, making enterprise-grade technology accessible through a subscription model. Inflooens can serve as both a point-of-sale system and a broker loan origination system, with the ability to integrate seamlessly with existing loan origination software (LOS) platforms. This integration reduces the need for loan officers to manage multiple system logins by providing one unified interface.

Additionally, the platform’s approach to data consolidation allows companies to build comprehensive customer profiles and identify targeted opportunities. This shift in focus transforms the industry from transactional, rate-centric interactions to value-based relationships that prioritize long-term financial planning and address customer needs.

Amit discusses how artificial intelligence (AI) will function as an enablement layer rather than replacing human roles. He points out that certain regulatory aspects of mortgage lending will continue to necessitate rules-based systems to ensure transparency and prevent bias. Simultaneously, AI can enhance efficiency in product recommendations and service optimization.

Looking ahead to 2025, Amit believes the mortgage industry is entering a new era of disruption in loan origination and sales. He views the current market cycle as a reset period, with higher volumes potentially accelerating the adoption of new technologies and approaches to mortgage lending. This is a conversation you won’t want to miss!

Welcome to another episode of the Minds of Mortgage podcast! Prepare for an honest and insightful conversation that could transform your mortgage business! I recently had the opportunity to sit down with Geoff Zimpfer, who has rightfully earned his nickname as the "Chief Truth Teller" of the Mortgage Marketing Institute. This isn’t your typical industry discussion.

We cut through the distractions and focus on what truly works in building the essential relationships that keep your pipeline full. Drawing on our extensive experience in the field, we discuss an important issue: Why are so many loan officer-realtor relationships struggling? Trust me, the answer may surprise you.

If you’re tired of posting uninspired market updates on social media and receiving little to no engagement, you’ll appreciate Geoff’s innovative approach to enhancing your digital presence. He shares striking examples of loan officers excelling online by being authentic rather than aggressive in their sales tactics.

Are you curious about the true secret behind those sought-after referral partnerships? We dive into what distinguishes the top performers from the rest. Spoiler alert: it might not be what you expect, and Geoff’s insights could challenge your current understanding of networking in this industry.

As we look ahead to 2025, we'll discuss exactly what you need to do to stand out in an increasingly crowded market. These strategies are not just theories but practical and proven methods you can start implementing tomorrow.

By the end of our conversation, you will have a clear roadmap for building authentic relationships that lead to real business growth. Whether you are a seasoned professional or just starting, this is an episode you won't want to miss.

Today on the "Minds of Mortgage" podcast, we welcome Greg Sher! Greg, who is not only the Managing Director at NFM but also the visionary behind the "All of Us" movement, joined me fresh from our visit to the MBA conference in Denver.

You know those gloomy headlines we've all been seeing? Well, Greg spotted something different on the ground in Denver. He had this fantastic conversation with an industry veteran who completely changed his perspective on tech in our business. (Wait until you hear what they discovered about what matters to today's borrowers!)

We were honest about the challenges ahead—the kind that keeps us up at night. But here's the thing: Greg sees golden opportunities where most people see obstacles. The way he breaks them down, you'll wonder why you didn't see these possibilities before.

Remember how we used to think about client relationships? Greg's take on connecting with younger homebuyers is mind-blowing. He's throwing the old rulebook out the window, and his fresh approach makes so much sense in today's world.

And speaking of 2025 – Greg's predictions about independent mortgage bankers are spot on. Trust me, this isn't your typical market forecast. His enthusiasm for what's coming is contagious, and by the end of our chat, you'll probably feel as fired up about the future as we do.

If you're in the mortgage business and trying to figure out what's next, this conversation will be a game-changer. Greg doesn't just share insights—he gives you a whole new perspective on where our industry is headed. Ready to have your perspective shifted?