Mintel sustainability experts discuss the evolving landscape of consumer attitudes towards sustainability and climate change. They explore the mixed outcomes of consumer engagement, the challenges brands face in addressing consumer skepticism and the importance of health and wellness in the sustainability narrative. Join the conversation to find out how companies can achieve sustainability through efficiency and the need for brands to engage consumers with transparent practices.

Learn more about Mintel's Global Outlook on Sustainability: A Consumer Study 2024-25 and buy the report here.

Head over to Mintel’s LinkedIn to share your take on consumer sustainability, and visit mintel.com to become a member of our free Spotlight community.

Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.

Guest: Richard Cope, Senior Trends Consultant, Mintel Consulting.

In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.

Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.

Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.

Host: Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.

Guest: Krista Phillips, CMO for Consumer Lending, Wells Fargo.

Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data from Mintel Global New Product Database, showing declines in innovation, and share insight into the key drivers behind the trend. Join the discussion about what successful innovation looks like and the competitive edge it offers brands. Get the experts' take on the looming threats to big brands as Mintel predicts a coming wave of innovation competition.

Learn more about The Role of Innovation in the Future of the CPG Industry and download our free insight piece.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guest:

Jonny Forsyth, Senior Director, Mintel Food & Drink.

Timestamps:

(00:00) Introduction

(01:05) Importance of innovation in FMCG

(02:25) Decline of true innovation in the industry

(08:20) Impact of the economic downturn on innovation

(11:08) Rise of private label brands

(15:36) Need for big brands to innovate faster

(17:41) Embracing digital technology for innovation

(19:06) Understanding consumer needs and using data and AI

(21:28) Should brands focus on their core business or work on innovation

(25:47) Conclusion and key takeaways