• More Perfect Marketing

  • 著者: David Baer
  • ポッドキャスト

More Perfect Marketing

著者: David Baer
  • サマリー

  • How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth.

    For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

    It doesn't have to be this way!

    David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

    Each episode contains powerful information to help you think strategically about your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.

    2021 Baer On Marketing, LLC
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あらすじ・解説

How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth.

For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

It doesn't have to be this way!

David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

Each episode contains powerful information to help you think strategically about your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.

2021 Baer On Marketing, LLC
エピソード
  • The Power of Personal Stories in Modern Marketing (with Brad Bucceri)
    2024/11/04

    Sometimes, it’s not what you’re selling but how you’re telling the story that determines success.

    For many businesses these days, standing out involves more than just showcasing a product's features. Consumers are becoming more sophisticated and selective, often looking for more than just the utilitarian aspects of what’s on offer. That's why integrating personal stories and emotional connections into your business can make all the difference. These stories resonate with your audience on a deeper level, forging bonds that transcend mere transactions.

    On this episode of More Perfect Marketing, I’m joined by Brad Bucceri, who shares an incredible insight into the power of emotional storytelling in business marketing and how it can redefine success.

    Brad Bucceri, a seasoned marketing expert, has dedicated many years to the world of marketing, guiding small business owners through the evolving landscape of digital platforms. Frustrated by the complacency instilled by the Internet, Brad believes traditional unique selling propositions (USPs) have lost their impact. His mission is to educate entrepreneurs on the importance of standing out in a crowded market, not by claiming superiority, but by showcasing their unique identity. Through his work, Brad aims to transform marketing strategies, helping businesses position themselves as the only choice for their target audience.

    Links Mentioned:

    Find Brad Bucceri on LinkedIn at linkedin.com/in/bradbucceri

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    33 分
  • Middle of the Funnel Marketing Excellence (with Brandi Starr)
    2024/10/28

    Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities and wasted efforts. By focusing on the middle of the funnel (MoFu), you can refine leads and ensure smoother transitions to the final purchase decision, ultimately boosting your conversion rates.

    On this episode I explore the significance of the middle of the sales funnel and how businesses can effectively engage with prospects during this critical phase. The middle of the funnel acts as a bridge between initial engagement and the final sale, nurturing leads to ensure they are ready to convert. By maintaining continuity and delivering relevant communications at every stage of the buyer's journey, businesses can significantly enhance their chances of successful conversions.

    Joining me in this exploration is Brandi Starr, a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

    Links Mentioned:

    revenuewithbrandy.com

    tegrita.com

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    37 分
  • How to Hire Your Business Technology (with Kronda Adair)
    2024/10/07

    Ever wondered why some businesses seem to have seamless marketing and operational processes while others constantly struggle with data issues?

    On this episode I explore this crucial topic with tech and marketing expert, Kronda Adair. We discuss the importance of having access to and control over your business data and how this can significantly enhance your automation efforts and overall business efficiency.

    Kronda Adair has a rich background in web development and marketing. She transitioned from creating websites to offering marketing education and technology consulting. With her "Million Dollar Systems" service, Kronda helps businesses audit and improve their tech foundations to better support their marketing efforts.

    To learn more about Kronda and her services, you can visit her website at karveldigital.com. She’s also active on social media, sharing more tips and insights.

    Links Mentioned:

    https://karveldigital.com

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    34 分

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