Today we kick off our new series: Multiplying The Word. We will explore the whats, the whys, and the hows of digital marketing: living in the digital, but not of it. We hope this podcast will help pastors, Christian organizations, and individual believers embrace principles and practices of digital marketing, based on our conversations with leading experts, to multiply the word in our digital world.

We believe you can use social media for good, to share Christian content, for the love of our neighbors and to the glory of God. But how? How can we reconcile all the harms of social media (such as the ways it sucks you into loops of anxiety-ridden dopamine loops) with using it for good?

To help us, we're joined again by Chris Martin. He's written multiple books on the harms of the social internet, and yet he's here to tell you there are ways to use it for good.

0:00 - Intro and Background

3:53 - What's Chris doing? Key insights from his books

10:45 - Reconcile dangerous social media with using it for good?

15:34 - How to build? Audio? Video? Strategies

26:10 - Just post loser

38:20 - Stewardship

53:20 - Navigating different platforms

1:07:40 - Engagement vs Content Engine

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