Ep. 162: It's always a Very Special Episode when Music Ally's Head of Insight, Stuart Dredge, joins the Focus podcast, and lo, Stu chats to Joe Sparrow in depth about AI (of course!), music fintech, music ecotech, music healthcare tech and more!

This episode is part of Music Ally's annual music-tech Insight Report, available to Music Ally subscribers.

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Ep. 161: Direct to Consumer is a model that most artists, of all sizes, are now prioritising. But which type of artist does this approach work – and not work – for? Mag Rodriguez, CEO/founder of D2C platform Even – which has the tagline "Buy The Art From The Artist" – talks to Music Ally's Editor Joe Sparrow about how artists can use this business model to generate money.

He says that artists can make more money from a new release this way than on a streaming platform, sometimes even before that release reaches the DSP.

Joe and Mag also talk about artists using fan data, how emerging artists with small fanbases can make D2C work, and how to treat superfans in a way that feels fair, while maximising income for artists and the experience for fans?

Even: https://get.even.biz

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Ep. 160: A marketing-focused episode – Sarah Seukeran analyses three recent notable campaigns and activations from Lainey Wilson, The Cardigans, and Peggy Gou. Featured are campaigns that combine local weather data with music streaming, showcase a good way of getting catalogue to connect with The Kids on TikTok, and encourage fans to design localised merch. It's ideal if you're trying to find good ideas to try out in your own music campaigns!

1. Lainey Wilson:

2. The Cardigans:

https://pro.musically.com/weekly-round-up-21-aug-2024/

3. Peggy Gou:

https://pro.musically.com/weekly-round-up-3/

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