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  • Tillman Horn: Leading Fully Remote Sales Teams (ENG)
    2024/12/21

    Episode Summary

    In this conversation, Tillman Horn discusses his background in international studies and remote work, his experience in building and leading BDR teams, and his role as a co-host of the Revenue Circus Podcast. He shares insights on the challenges and foundations of remote work, the qualities needed for remote workers, and the future of remote work. Tillman also provides practical advice on choosing accommodation for remote work and shares information about the Artist Circus event. He concludes with advice for aspiring salespeople, BDRs, remote workers, and podcasters.

    “Listen really carefully to your customers… The less you speak, the better actually. We have two ears and one mouth for a reason, that we should listen at least twice compared to what we say.”

    Takeaways

    • Building BDR teams involves defining the ideal customer persona, creating a playbook, and providing training and mentorship.
    • Remote work requires self-drive, resilience, and the ability to find a work-life balance.
    • Transitioning to remote work requires establishing a remote work culture, effective communication tools, and addressing challenges such as power outages.
    • The future of remote work may involve virtual offices and increased use of technology for remote collaboration.
    • When choosing accommodation for remote work, consider factors such as internet connectivity, quiet spaces, and proximity to amenities.
    • The Revenue Circus Podcast focuses on interviewing individual contributors in sales and customer success, providing tips and tricks for professionals in these roles.
    • Hosting a podcast can lead to increased engagement on professional networks, networking opportunities, and potential business opportunities.
    • The Artist Circus event in Berlin offers workshops and networking opportunities for individuals in tech sales and revenue roles.
    • Advice for aspiring salespeople, BDRs, remote workers, and podcasters includes learning the basics, finding mentors, and taking a long-term approach to career growth.


    Chapters

    • 00:00 Introduction and Background
    • 03:22 BDR Teams and Their Role in Sales
    • 06:38 Building BDR Teams and Foundations
    • 10:51 Qualities for Remote Work
    • 13:44 Challenges and Solutions in Transitioning to Remote Work
    • 17:20 The Future of Remote Work
    • 20:40 Tips for Choosing Accommodation for Remote Work
    • 25:14 The Revenue Circus Podcast
    • 28:28 Impact of Hosting a Podcast
    • 33:11 The Artist Circus Event
    • 35:33 Advice for Aspiring Salespeople, BDRs, Remote Workers, and Podcasters
    • 37:54 Conclusion and Contact Information

    Say "Hi" to Tillmann:

    • https://www.linkedin.com/in/tillmannhorn/
    • https://podcasts.apple.com/it/podcast/the-revenue-circus/id1722639111?l=en-GB
    • https://www.arrtist-circus.com


    Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable updates: https://myway.beehiiv.com/subscribe

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    39 分
  • Harvey Lee: From AC/DC and Virgin to Product Marketing (ENG)
    2024/12/13

    Episode Summary

    Harvey Lee, a product marketing expert with a background in music and technology, shares his journey and insights in this conversation. He discusses his transition from the music industry to technology and marketing, including his experience working with Richard Branson and the Virgin brand. Harvey emphasizes the importance of being in the right category and creating the right internal culture for business success. He also talks about his role in building the Product Marketing Alliance and his book 'Backstage Pass,' which combines rock and roll stories with business lessons. Harvey invites listeners to connect with him on LinkedIn, visit his website, and join his newsletter for further insights.

    “In every chord and campaign, there’s a story waiting to resonate. My journey from music to marketing isn’t just about changing tunes; it’s about harmonizing passion with purpose to create impactful narratives.”


    Takeaways

    • Transitioning from one industry to another can provide unique insights and skills that can be applied in unexpected ways.
    • Being in the right category and creating the right internal culture are crucial for business success.
    • Product marketing is a strategic growth function that goes beyond traditional marketing and product roles.
    • Combining personal experiences and unconventional approaches can create engaging and informative content.
    • Building a community and sharing valuable insights can lead to meaningful connections and opportunities.


    Chapters

    • 00:00 Introduction and Background
    • 06:37 Transition from Music to Technology
    • 14:08 Working with Richard Branson and the Virgin Brand
    • 20:00 Elements of Business Success
    • 22:46 Building the Product Marketing Alliance
    • 30:00 Defining Product Marketing
    • 34:07 Writing the Book 'Backstage Pass'
    • 45:42 Future Plans and Where to Find Harvey


    Say hi to Harvey:

    • https://www.linkedin.com/in/mr-harvey-lee/
    • https://www.harvey-lee.com/
    • https://www.amazon.com/dp/1916580017?ref_=cm_sw_r_cp_ud_dp_FSF6Q088XSH2G5SCCT2M_1


    Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://mywaynewsletter.com/subscribe

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    49 分
  • Div Manickam: About Product Marketing and Leadership (ENG)
    2024/01/18

    Div Manikam shares her journey from marketing communication specialist to director of product marketing and mentor. She discusses her experience with anxiety and the importance of pivoting and finding clarity in life and career. Div emphasizes the role of mindfulness in leadership and the need for authentic leaders who prioritize the voice of the customer. She also touches on the differences between startups and Fortune 500 companies and the challenges and rewards of self-publishing. Div concludes by highlighting the significance of product marketing and the future trends in the field.

    "Embracing my authentic self transformed not just my career, but my entire life. It's about finding that sweet spot where personal values and professional aspirations align, creating a symphony of success and satisfaction."


    Takeaways

    • Pivoting and finding clarity in life and career can lead to personal growth and fulfillment.
    • Mindfulness is a powerful leadership tool, helping reframe thoughts and create focus and clarity.
    • Authentic leadership involves being true to oneself and creating a safe space for others to be authentic.
    • Product marketing is crucial in understanding customer needs and positioning products in the market.


    Chapters

    00:00 Introduction and Background

    03:22 Navigating Anxiety and Pivoting in Career

    08:20 Finding Clarity and Shifting Mindset

    12:02 Spotting and Overcoming Anxiety at Work

    14:52 The Role of Mindfulness in Leadership

    19:40 Choosing the Right Opportunities and Leaders

    26:14 Differences Between Startups and Fortune 500 Companies

    28:10 Becoming a Self-Published Author

    32:01 Authentic Leadership and Being Fearless

    36:16 The Role of Product Marketing and Future Trends

    40:55 Engaging with Div for Mentorship

    Sai "Hi" to Div:

    • https://www.linkedin.com/in/divmanickam
    • https://twitter.com/divmanickam
    • https://www.instagram.com/divmanickam/
    • https://www.facebook.com/divmanickam
    • https://www.youtube.com/@nowherediv
    • https://unsplash.com/@divmanickam
    • Blog - https://divmanickam.substack.com [https://divmanickam.substack.com/] *
    • Ebooks on Gumroad - https://divmanickam.gumroad.com/
    • Paperback Books on Lulu - www.lulu.com/spotlight/divmanickam [http://www.lulu.com/spotlight/divmanickam]


    Her Books:

    • A Broken Teacup: Filling the cracks with Mindfulness
    • Essentialism and Self-care
    • Fearless: Be the Authentic Leader you will Follow
    • A Book is Born: Guide to Self-publishing
    • Product Marketing: Mastering the art and science of PMM Additional resources


    Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://myway.beehiiv.com/subscribe


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    43 分