In this episode, we sit down with Mikolai Napieralski, a seasoned author, copywriter, and content marketing professional with over 15 years of industry experience. Mikolai shares his journey in writing and self-publishing, offering invaluable insights for aspiring authors, magazine creators, and content producers. From the ideation process to marketing and distribution, he emphasizes practical strategies that can help creatives successfully navigate the often daunting world of self-publishing. Whether you’re looking to self-publish your first book or start a niche magazine, Mikolai’s advice will inspire and guide you.

He delves into the importance of understanding your target audience and crafting content that resonates with them. Mikolai also discusses the challenges he faced and how he overcame them, providing a realistic view of what it takes to succeed in the industry. Additionally, he highlights the significance of building a strong personal brand and leveraging social media to expand your reach. Tune in to gain a wealth of knowledge from Mikolai’s extensive experience and learn actionable tips to elevate your writing and publishing endeavors.

Episode Highlights and Timestamps:

1. Mikolai's Writing Journey [2:50]
2:57 A passion that began at an early age

2. Simplifying the Self-Publishing Process [3:35]
4:05 Starting with concept development

5:03 progressing through content creation by doing one thing a day

5:44 Focusing on what you’re good at and outsourcing the rest

3. Defining Success in Self-Publishing [6:14]
6:41 The importance of setting realistic goals.

6:55 Mikolai’s personal publishing goals

7:22 Addressing Fears behind self-publishing

8:55 Success in various types of media marketing

4. Overcoming Common Self-Publishing Challenges [11:10]
11:40 Outsourcing to help you get started

13:29 Other ways to getting your work published

15:45 Promoting your work effectively

5. Lessons Learned and Staying Focused [16:39]
17:08 Developing a strong brand/online identity

18:00 Importance of maintaining focus on your brand and message

18:55 The need for an online presence

20:19 The value of learning from mistakes

23:34 Digital vs. Physical content

Notable Quotes "Whatever your passion is start small, don’t look for permission. Start doing what you want to do and it will evolve."

"You don't need to be an expert at everything. Focus on what you're good at and outsource what you're not good at."

"If your goal is to simply have a creative outlet and adding something to the conversation then that is a more realistic approach to what you want to do and how you want to define success."

Let's Connect

Connect with Mikolai Napieralski

Website: forgottenworlds.net

Connect With Kailyn Fullerton

LinkedIn: https://www.linkedin.com/in/kaifull/

X: @kaifull

Website: www.upstream-collaborative.org

Connect with Celiah Bunsie

LinkedIn: ⁠⁠⁠Celiah Bunsie⁠⁠⁠

Connect With Dana Specker Watts

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/danaspeckerwatts/⁠⁠⁠⁠

Twitter: ⁠⁠⁠⁠https://x.com/teachwatts⁠⁠⁠⁠

Connect With Mike

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/mike-pierre/⁠⁠

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