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What if simplifying your business could be the key to thriving in 2024? Tune into this episode of Synergy to discover actionable strategies that can transform your approach to business during challenging times. We'll reveal why doubling down on foundational practices can enhance focus and depth, while also exploring the importance of making your presence known through social media and strategic marketing expenses. Learn how under-utilised resources like email databases, when optimised with AI, can significantly improve your marketing efficiency and success.

Get ready to uncover the nuances of Facebook advertising and understand why testing and optimising creatives is crucial for lowering lead costs. Through an inspiring story about top salesperson Thomas Blackwell, we'll highlight the importance of data gathering during slow periods. Additionally, you'll hear about a remarkable GPS tracking ad campaign that leveraged organic posts to generate epic sales. This episode provides practical advice on targeting specific audiences, managing marketing efforts cost-effectively, and the critical balance of self-care and business assessment for long-term growth. All designed to help you navigate and thrive in 2024.

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