Curious about to navigate a sales downtown in industrial manufacturing? In this episode of MakingSparks, Casey Voelker and Matthew Nix dive into the power of leveraging CRM systems like Pipedrive to drive business growth. They share their journey of customizing Pipedrive to fit their needs.

The hosts also discuss the challenges of navigating economic downturns, offering practical advice on keeping teams engaged and business development efforts strong during slow times. If you're looking for actionable insights on data-driven strategies and maintaining momentum in tough markets, this episode is for you!

Breakdown of the Episode:

[0:00] Introduction: Data-driven strategies in business
[2:15] The role of Pipedrive in CRM and customizations
[7:20] Facing economic downturns and mindset shifts
[9:35] Captivated Content’s recovery from tough months
[12:05] The importance of maintaining customer relationships
[15:30] Real-world examples of sales cycles and follow-ups
[18:50] Adapting strategies during slower business periods
[22:10] Balancing cost control and revenue generation
[25:40] Leadership focus: Shifting gears and leading through challenges
[30:00] Closing remarks and a dad joke by Casey Voelker

Resources Mentioned:

• ProFab Alliance
• Pipedrive
• Monday.Com
• Captivated Content