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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim interviews Josh Ramsey, a Fractional CMO, who shares his journey from traditional media sales to owning an ad agency and eventually transitioning into a software development company. Josh discusses the challenges he faced while shifting from being an employee to a business owner, the importance of understanding marketing strategies, and the need for a sustainable business structure. He emphasizes the significance of delegation, training, and building a culture of growth within a company, especially after experiencing personal and professional losses. The conversation concludes with Josh's insights on creating a software company and the lessons learned throughout his entrepreneurial journey. In this conversation, Joshua Ramsey shares his journey from an early retirement to becoming a fractional CMO. He discusses the importance of identifying market needs, bridging the gap between marketing and finance, and understanding client expectations. Joshua emphasizes the significance of lead generation and measuring marketing success, advocating for a testing approach before investing in strategies. He also offers insights into his resources and consultation services, highlighting the value of education in SEO.

PROFITABLE TAKEAWAYS...

• Understanding the difference between tactical marketing and strategic messaging is crucial.
• Creating a system that allows for delegation can lead to business growth.
• Raising prices can be necessary to hire the right talent.
• Building a sustainable business structure prevents reliance on key individuals.
• Training senior staff to train others fosters a culture of growth.
• Personal losses can lead to significant professional challenges.
• Networking and building relationships can open new opportunities.
• Delegation is essential for personal and professional development.
• A strong business structure allows for continuity during transitions.
• Finding purpose in work can guide entrepreneurial decisions. Joshua retired before 40 and sought new challenges.
• He identified a need for businesses to develop their own software.
• Understanding the cost-effectiveness of marketing strategies is crucial.
• Fractional CMOs can provide a comprehensive approach to marketing.
• There is a gap in strategic marketing for small businesses.
• Clients need to understand their marketing goals clearly.
• Lead generation is essential for business growth.
• Testing marketing strategies can lead to better ROI.
• Education in SEO is vital for business owners.
• Offering free consultations can help build client relationships.

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