Negotiating isn’t easy. And for countless women, it’s exponentially harder. If you come across as fired up and assertive, you’ll face backlash from people who label you as unlikable, unhirable, intimidating, or bossy. If you’re amenable or meek, the negotiation falls apart. It’s no wonder 60% of women haven’t negotiated issues like workplace pay—at all. 

But “negotiation” doesn’t have to be a trigger word that’s avoided, says an acclaimed author-expert. Science reveals proven strategies that can help women get what they want.

Queenfidence Lifestyle is honored to feature an amazing fortified female leader, BETH FISHER-YOSHIDA, PH.D., CCS, is a global expert and educator in intercultural negotiation and communication. She’s the program director of Columbia University’s Master of Science in Negotiation and Conflict Resolution, a negotiation consultant for the United Nations, and the CEO of the consulting agency Fisher Yoshida International. She works in the U.S. and worldwide, conducting workshops on leadership, culture, workplace conflict, and negotiation, and boasts a client list that includes Fortune 100 companies, nonprofits, military and security forces, governments, NGOs, and educational institutions. Her new book, New Story, New Power: A Woman’s Guide to Negotiation (Bold Story Press; January 23, 2023), helps women of all ages make successful negotiations a reality. Learn more at bethfisheryoshida.com

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