“We have to optimize the business just like a hotel optimizes their business—because you can only sell your time once, and we're in the business of selling time."

Tycho Luijten is the CEO and co-founder of Dapper, a B2B marketing agency focused on helping scale-ups set up marketing engines that deliver inbound leads. With offices in Rotterdam and Lisbon, Dapper has grown to a team of 30 experts and has ambitious plans to become a key global player in the next 8 years.

In this episode of Agency Journey, Tycho shares invaluable insights on niching down, creating effective video content for LinkedIn, and the importance of proper time tracking for agency growth. He emphasizes the power of focusing on a specific market segment and consistently delivering value through content marketing.

Whether you're looking to refine your agency's focus, improve your content strategy, or optimize your operations, this episode is packed with actionable advice from a rapidly growing agency.

Episode Insights:

💡 Niche down to grow faster: Focusing on B2B scale-ups allowed Dapper to create targeted content and marketing strategies.

💡 Balance specialists and generalists: Having a strong generalist who can oversee the entire marketing funnel is crucial in B2B marketing.

💡 Create in-platform content for LinkedIn: Short video clips (1-3 minutes) that provide value and address prospect problems perform best.

💡 Focus on building problem awareness, solution awareness, and authority in your content.

💡 Aim for high visibility frequency: Post 4-5 times a week, including 1-2 videos, to stay top-of-mind with your target audience.

💡 Use paid promotion to ensure your content reaches your ideal customer profile (ICP).

💡 Start videos with strong statements or results to immediately capture viewer interest.

💡 Implement proper time tracking to optimize business operations and profitability.

💡 Leverage your existing team for sales support: Involve consultants in the sales process to handle tasks outside of client meetings, freeing up the founder's time for strategic thinking and key client interactions.

Resources Mentioned:

🌐 Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

🌐 Dapper website: https://www.dapper.agency/?utm_campaign=agency-journey-ep-306-tycho-luijten

🎙️ Agency Journey episode on time tracking with Gray MacKenzie: https://share.transistor.fm/s/b1232eb1

📱 Rode microphone for video content creation

🛠️ ClickUp for project management and time tracking

📊 ZenPilot Profitability Reports: https://www.zenpilot.com/agency-profitability-and-utilization-reporting/?utm_campaign=agency-journey-ep-306-tycho-luijten

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