In this podcast episode, host Rob Lawrence interviews Nigel Sandbrook, a seasoned commercial banker with a 40-year career in manufacturing and banking, on the importance of effective communication, and how personality profiling can help support relationships in a small business setting.

Our conversation today shares practical insights on applying personality profiling in business to improve relationships, operational efficiency, and a better understanding of ourselves.

Nigel also shares his role as the programme director of the Start Build and Grow programme; outlining the programme's components, including workshops, peer groups, and 1-to-1 coaching; aimed at supporting new entrepreneurs.

In this episode you'll learn:

Nigel's background (00:02:00) Nigel's career in commercial banking and involvement in the Start Build and Grow program.

Description of the Start Build and Grow program (00:02:39) Overview of the programme's components and purpose.

Importance of good communication for small business owners (00:05:29) The impact of effective communication on customer satisfaction and sales.

Personality profiling overview (00:06:12) Explanation of personality profiling and the four main personality types.

Interaction of different personalities within teams (00:09:08) Understanding how different personality types interact within a team environment.

Identifying one's own personality type (00:011:03) Methods to determine one's own personality type.

Identifying personality types through visual cues (00:011:53) Observational methods to identify personality types in others.

Understanding clashes and conflicts between personality types (00:13:45) Insight into potential clashes between different personality types.

Primary and secondary energy profiles (00:16:02) Rob and Nigel discuss primary and secondary profiles and their impact on behaviour.

Impact of personality profiling in teams (00:18:24) Observations on the influence of personality profiling within a team environment.

Applying personality profiling in real-world scenarios (00:20:52) Utilising knowledge of one's own personality type in practical business situations.

Communication Styles and Email Etiquette (00:24:10) Understanding different energy types for effective communication and email interactions.

Delegating and Recruiting (00:25:00) Understanding others' strengths to complement one's weaknesses, especially in areas like accounting and compliance.

Motivation and Role Alignment (00:27:10) Matching individuals' natural energy types with their roles to improve motivation and performance.

Challenges and Self-awareness (00:29:17) Challenges in understanding one's energy type and the importance of positioning personality profiling properly.

Personality Stability and Adaptation (00:31:40) Discussion on whether energy types change over time and the ability to adapt to different roles.

Successful Implementation (00:33:08) Examples of how personality profiling has been effective in organisations.

Benefits for Small Business Owners (00:35:27) The importance of personality profiling for small business owners to understand themselves and overcome barriers.

Unlocking...