BROADCASTERS x YOUTUBE

In this special episode of The Media Odyssey, Evan and Marion welcome their first-ever guest, Matt Risley, Managing Director of 4Studio at Channel 4. Channel 4 has made a bold shift in its approach to YouTube—transforming it from a marketing tool to a primary broadcast and monetization platform. Matt shares - in an exclusive for The Media Odyssey - insights and data on how the network tested, adapted, and expanded its YouTube presence, the challenges faced, and the data-driven results that followed. YouTube strategy for traditional media, with a particular focus on public service media and broadcasters.

Check out Channel 4's creator-led Youtube channel HERE!

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WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/78okh1F5-A0

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Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/

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Evan Shapiro - https://eshap.substack.com/

• (00:00) - Introduction and Overview
• (00:33) - Welcoming the First Guest
• (00:48) - YouTube Strategy for Traditional Media
• (02:50) - Channel 4's YouTube Transformation
• (06:18) - Experimentation and Data-Driven Decisions
• (06:50) - Monetization and Sales Strategy
• (11:06) - Audience Engagement and Content Strategy
• (28:29) - Future Plans and Upcoming Reports
• (29:12) - Conclusion and Upcoming Events