• Online Pharmacies: The POM promotion grey area

  • 2024/04/02
  • 再生時間： 43 分
  • ポッドキャスト

Online Pharmacies: The POM promotion grey area

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  • In this eye-opening episode, we delve into the complex world of advertising regulations for prescription-only medicines and the challenges faced by online pharmacies, telehealth providers, and healthcare marketers.

    Louis is joined by our guest, James Walmsley, Managing Director of AdverCheck, shares his expertise on:

    • The regulatory landscape and the roles of the MHRA, PAGB, ABPI, and ASA in overseeing advertising practices
    • The grey areas in current guidance and how they may be confusing for some online companies
    • The potential risks to patient safety when consultations become more like e-commerce transactions
    • The impact of these practices on consumer healthcare companies and the future of prescription-to-OTC switches
    • James also discusses the importance of striking a balance between improving access to healthcare and maintaining compliant and safe practices, and offers advice for pharmacies and pharmacists navigating this complex landscape.

    Whether you're a healthcare professional, marketer, or simply interested in the future of online healthcare, this episode is a must-listen. 🩺💻🧐

    https://www.medicodigital.co.uk/
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あらすじ・解説

In this eye-opening episode, we delve into the complex world of advertising regulations for prescription-only medicines and the challenges faced by online pharmacies, telehealth providers, and healthcare marketers.

Louis is joined by our guest, James Walmsley, Managing Director of AdverCheck, shares his expertise on:

  • The regulatory landscape and the roles of the MHRA, PAGB, ABPI, and ASA in overseeing advertising practices
  • The grey areas in current guidance and how they may be confusing for some online companies
  • The potential risks to patient safety when consultations become more like e-commerce transactions
  • The impact of these practices on consumer healthcare companies and the future of prescription-to-OTC switches
  • James also discusses the importance of striking a balance between improving access to healthcare and maintaining compliant and safe practices, and offers advice for pharmacies and pharmacists navigating this complex landscape.

Whether you're a healthcare professional, marketer, or simply interested in the future of online healthcare, this episode is a must-listen. 🩺💻🧐

https://www.medicodigital.co.uk/
続きを読む 一部表示
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